Facebook PPC ad extensions
Posted: Sat Feb 22, 2025 6:41 am
Facebook PPC ads are based on demographics. If you’ve never advertised on this platform before, using demographics from Google Ads can be a good starting point. You can use it to create a broader group of people to target with your Facebook PPC ad.
Of course, with PPC advertising on Google or Facebook, you can never be sure whether your ads are actually being shown to the right people , as multiple people in a family often share one lithuania phone number data computer. However, this demographic data is a very valuable guide that allows you to more accurately target your audience's tastes.
Audience segmentation by brand:
If you sell multiple brands of the same type of product, you’ll likely quickly notice that different demographics prefer different brands and price points. You can then use demographics to segment your audience into specific groups of people , offering brands and types of products that are more likely to appeal to them. Renters with children under 3 are likely to have deeper pockets, so they’ll likely choose cheaper or non-branded products. Homeowners with older children, on the other hand, will be more likely to be attracted to premium, branded products. You can apply this principle to virtually any type of product or service, from restaurants to clothing to electronics to furniture.
You can go a step further and create entire campaigns that specifically target a specific user. Focus on the unique needs of that group, minimize overlap, and focus on message specificity.
Final thoughts:
Demographic data can tell us more about the person behind the keyboard than just what they're searching for. Not every keyword search has the same interest . Demographic data can help us differentiate between these groups of people and tailor our advertising messages to them.
Of course, with PPC advertising on Google or Facebook, you can never be sure whether your ads are actually being shown to the right people , as multiple people in a family often share one lithuania phone number data computer. However, this demographic data is a very valuable guide that allows you to more accurately target your audience's tastes.
Audience segmentation by brand:
If you sell multiple brands of the same type of product, you’ll likely quickly notice that different demographics prefer different brands and price points. You can then use demographics to segment your audience into specific groups of people , offering brands and types of products that are more likely to appeal to them. Renters with children under 3 are likely to have deeper pockets, so they’ll likely choose cheaper or non-branded products. Homeowners with older children, on the other hand, will be more likely to be attracted to premium, branded products. You can apply this principle to virtually any type of product or service, from restaurants to clothing to electronics to furniture.
You can go a step further and create entire campaigns that specifically target a specific user. Focus on the unique needs of that group, minimize overlap, and focus on message specificity.
Final thoughts:
Demographic data can tell us more about the person behind the keyboard than just what they're searching for. Not every keyword search has the same interest . Demographic data can help us differentiate between these groups of people and tailor our advertising messages to them.