What's new in Google Ads campaigns
Posted: Sat Feb 22, 2025 5:56 am
Google recently released new features in “App Campaigns” that allow you to upload much more text to create your ad.
As an advertiser, you naturally want to get your app to the largest possible number of paying users . But how can you reach these users most effectively? One of the most effective ways today seems to be “App campaigns” in Google Ads, which allow you to promote apps across various Google services, including the Display Network, YouTube, Google Play, and of course, Search.
What are App Campaigns and how do they work?
As the name suggests, these are ads that are used to ivory coast phone number data promote applications . Unlike regular PPC campaigns in Google Ads, however, there is no need to create individual ads. Everything is taken care of by artificial intelligence, which simply provides text suggestions and a few photos, determines the language and location of your ads, and sets the default bid and budget. Based on the texts provided, including those that serve as the application description in the Google Play store, the artificial intelligence then creates ads itself, so that they bring in as many conversions as possible.
Additionally, Google recently introduced two new features that PPC account managers working with app campaigns will undoubtedly appreciate: expanded text fields and ad groups are now available in Google Ads.
These updates allow PPC account managers to expand creative testing and gain better insight into PPC performance with improved ad segmentation and expanded ad fields that offer greater variability.
As an advertiser, you naturally want to get your app to the largest possible number of paying users . But how can you reach these users most effectively? One of the most effective ways today seems to be “App campaigns” in Google Ads, which allow you to promote apps across various Google services, including the Display Network, YouTube, Google Play, and of course, Search.
What are App Campaigns and how do they work?
As the name suggests, these are ads that are used to ivory coast phone number data promote applications . Unlike regular PPC campaigns in Google Ads, however, there is no need to create individual ads. Everything is taken care of by artificial intelligence, which simply provides text suggestions and a few photos, determines the language and location of your ads, and sets the default bid and budget. Based on the texts provided, including those that serve as the application description in the Google Play store, the artificial intelligence then creates ads itself, so that they bring in as many conversions as possible.
Additionally, Google recently introduced two new features that PPC account managers working with app campaigns will undoubtedly appreciate: expanded text fields and ad groups are now available in Google Ads.
These updates allow PPC account managers to expand creative testing and gain better insight into PPC performance with improved ad segmentation and expanded ad fields that offer greater variability.