Test your ad performance for maximum effectiveness

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When running PPC advertising on Facebook, you can't do without A/B testing , which will allow you to find out which type of campaign is best for your business. Run 2 ads to the same audience that are almost identical except for one element, such as a changed slogan. Carefully monitor the performance of both versions, and evaluate which one is better at achieving your goals. Then turn off the worse ad and test the winning one against another variant. Never change more than one parameter at a time during an A/B test, so that when evaluating it, you can be sure what affected the performance of the ad.

By gradually testing different options, you will israel phone number data eventually find the optimal solution that is the most effective and brings the greatest profit.

Ad placement is also important for the performance of PPC campaigns on Facebook

Ad placement is also important for the performance of PPC campaigns on Facebook
The correct placement of your PPC campaigns can significantly impact their performance. There is no right or wrong placement, as different placements will benefit different types of PPC campaigns. You can manage your placements manually, or use automatic placements , where Facebook's artificial intelligence decides where to place your ads.

Reach the right audience
With PPC, it's not just the quality of your ad that matters, but also who you're showing it to . By choosing the right audience, you can skyrocket your conversion rate. Unlike search engines, Facebook has a huge range of options that allow it to target a variety of audiences based on interests, life events, location, age, gender, income, and many other criteria. This is because Facebook knows a lot about its users . If you can target your audience correctly, you can use this to reach a lot more people using so-called lookalike audiences. Facebook's algorithm analyzes your existing audience and selects other potential customers for your products who are similar to your existing ones. This increases the reach of your ad many times over.