Book to Read: The End of Social Media. And What Happens After?
“The End of Social Media” by Mario Moroni
The author, through a provocative title, stimulates the curiosity of readers and invites them to reflect. Social
media , as we know and use them , are over . But what did Mario Moroni want to tell us with this statement?
Page after page, reflection after reflection, the most important point comes to light: the problem is not social media but the use that people make of it . With the demolition of danish mobile number vanity metrics, with the arrival of artificial intelligence and with the ever-stronger conviction that authenticity wins over everything, the author's invitation is to use social media more consciously.
Social Media Marketing. Marketer from phygital to metaverse.
Among the 6 books on social media to read at the beach, a book by the father of modern marketing , Philip Kotler, certainly couldn't be missing .
“Social Media Marketing. Marketer from phygital to metaverse”, published in 2022, is a book that takes the reader on a journey through the main online platforms, analyzes them, explains their use and how to create an effective online communication plan.
“Social Media Marketing – Marketer from Phygital to Metaverse” by Philip Kotler
The new generations teach us that authenticity wins on social media and this is why the author, in his book, is keen to underline the importance of creating engaging and valuable content that attracts the target audience.