They have an indicator called the quality coefficient
Posted: Sat Feb 22, 2025 4:35 am
Which evaluates the work of advertising campaigns as a whole. The ad position is determined by the formula: quality score * maximum bid. The following factors influence what the quality indicator will be: click-through rate; the relevance score of each keyword to the ad group; how well the promo page is made and whether it matches the search query; how well your ad matches the request. If there is a history of placements in advertising networks, it is also taken into account.
The weight of the indicators is unknown, or malta cell phone number list rather, only the employees of the companies know it. Specialists from the AdButton company recommend focusing on the click-through rate, as it plays the most important role. After all, the more people see a contextual advertising ad , the more they click on it and click on it, the higher the relevance of your offer, which means it can still be useful for users. From this we can conclude that you will receive your reward for the position in the search results of your service ad , and for how low the cost per click is for your ad.
Why do you need a good quality score in Google and Yandex? According to advertising experts, the more time and effort you put into working on your quality score, the faster and easier it will be for you to achieve success, as it directly affects the return on investment ( ROI ) of your project. By increasing your quality score, you can significantly reduce the cost of your bids, which means significant savings in your budget and an increase in the number of ads or impressions.
The weight of the indicators is unknown, or malta cell phone number list rather, only the employees of the companies know it. Specialists from the AdButton company recommend focusing on the click-through rate, as it plays the most important role. After all, the more people see a contextual advertising ad , the more they click on it and click on it, the higher the relevance of your offer, which means it can still be useful for users. From this we can conclude that you will receive your reward for the position in the search results of your service ad , and for how low the cost per click is for your ad.
Why do you need a good quality score in Google and Yandex? According to advertising experts, the more time and effort you put into working on your quality score, the faster and easier it will be for you to achieve success, as it directly affects the return on investment ( ROI ) of your project. By increasing your quality score, you can significantly reduce the cost of your bids, which means significant savings in your budget and an increase in the number of ads or impressions.