At that moment, rock content took action with a strategy
Posted: Sat Feb 22, 2025 3:26 am
Courses can be taken on campus (in person), via the internet or blended. The university believes that teaching must be carried out with high quality, offering training with individualized assistance, development of technical skills and soft skills, enabling study with flexibility and institutional support. Ambra's blog is professional law, which focuses on the content marketing strategy in the university's online performance in law teaching, mainly for the new master's in law, master's in conflict resolution and master's in compliance courses.
Case of ambra university from rock contenthow ambra arrived at turkey whatsapp data rock contentambra university invested a lot in paid advertising and depended on google ads to be seen by prospects. This is because it did not have a consistent content strategy that would allow its potential students to find it in search engines. That was when the institution exchanged its paid audience for its own, consistent and recurring audience, investing in content marketing for its blog.
developed specifically for the north american university to achieve a high volume of organic traffic, so that its personas could find it in the top positions of any page on google. If you had to build your audience on a platform that you cannot control (google ads) and a completely customizable one (blog), which would you prefer? It is true that having unlimited access and power over a strategy to win your potential customers is much more advantageous than having them in an unstable environment (paid media) and yet, obtaining predictable results is almost a utopia.
Case of ambra university from rock contenthow ambra arrived at turkey whatsapp data rock contentambra university invested a lot in paid advertising and depended on google ads to be seen by prospects. This is because it did not have a consistent content strategy that would allow its potential students to find it in search engines. That was when the institution exchanged its paid audience for its own, consistent and recurring audience, investing in content marketing for its blog.
developed specifically for the north american university to achieve a high volume of organic traffic, so that its personas could find it in the top positions of any page on google. If you had to build your audience on a platform that you cannot control (google ads) and a completely customizable one (blog), which would you prefer? It is true that having unlimited access and power over a strategy to win your potential customers is much more advantageous than having them in an unstable environment (paid media) and yet, obtaining predictable results is almost a utopia.