SEO B2B or B2C: Similarities and Differences
Posted: Mon Dec 23, 2024 6:41 am
Planning an SEO strategy for the b2b ( business to business ) sector and for the b2c ( business to consumer ) market has the same foundations in common . That is, the specialist will always have to work on some aspects of the website including:
On-site and on-page SEO : evaluating the business phone number list site structure, the hierarchy of headings, the site UX, the content of the pages, the SEO of images and the use of internal links.
Contents : acting on the portal texts, enriching them with keywords and pertinent texts to satisfy the needs of search engines, but also those of people.
Technical SEO : optimizing site speed, presence and effectiveness of metadata, sitemap.xml management and other technical aspects.
But then, how do they differ?
The differences between B2B SEO and B2C SEO in brief
There are several factors that make B2B SEO unique compared to B2C, including:
The target audience . Buyer personas in b2b represent a small audience, with specific skills, inclined to purchase durable, complex and expensive products and/or services.
Search volumes . Being linked to technical and sector-specific keywords (and a specific audience) search volumes for b2b are lower for certain keywords. It is therefore necessary to choose high-value keywords , carefully evaluating the search intent in the reference sector.
Contents . The business to business environment requires targeted, informative and well-argued articles, designed for a target that is looking for a specific product and/or service.
On-site and on-page SEO : evaluating the business phone number list site structure, the hierarchy of headings, the site UX, the content of the pages, the SEO of images and the use of internal links.
Contents : acting on the portal texts, enriching them with keywords and pertinent texts to satisfy the needs of search engines, but also those of people.
Technical SEO : optimizing site speed, presence and effectiveness of metadata, sitemap.xml management and other technical aspects.
But then, how do they differ?
The differences between B2B SEO and B2C SEO in brief
There are several factors that make B2B SEO unique compared to B2C, including:
The target audience . Buyer personas in b2b represent a small audience, with specific skills, inclined to purchase durable, complex and expensive products and/or services.
Search volumes . Being linked to technical and sector-specific keywords (and a specific audience) search volumes for b2b are lower for certain keywords. It is therefore necessary to choose high-value keywords , carefully evaluating the search intent in the reference sector.
Contents . The business to business environment requires targeted, informative and well-argued articles, designed for a target that is looking for a specific product and/or service.