In these cases, it is important to emphasize that there is no single correct option, because the real answer is… it depends. Selecting the KPIs to monitor is an action that depends on many factors. The KPIs analyzed, in fact, are not always the same and vary based on the different objectives, the type of business, the communication channels selected and the results you want to achieve.
For example, if our goal is to drive traffic to the website through LinkedIn, our reference KPI will be clicks, while if we advertise on Facebook, it is good to take into account the Cost per Click (CPC).
KPIs and success metrics for social media
The most successful social czech telephone numbers media metrics are essential to evaluate the effectiveness of a Social Media Strategy.
Among these, Engagement Rate is crucial, as it measures the level of user interaction with content, including likes, comments, shares, and clicks. High engagement indicates relevant and engaging content .
Reach is another key metric , which represents the number of unique users who have seen a post, helping to understand the extent of the brand's visibility, unlike Impressions , which instead concern the total views reached by a content, even by the same user.
The conversion rate is fundamental, instead, to evaluate how many of the interactions on social media translate into desired actions and measures the power of a content in attracting a user to the profile and making it a new follower reached . The higher it is, the greater the effectiveness of the proposed content.