Top 12 Lead Generation Approaches That Work

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Lead generation is the way to engage, capture and attract the interest of your target market. Getting more leads is essential as it gives you the ability to build your relationship with prospective consumers and bring them closer to purchasing your service and product. There are a large number of Top SEO Companies in India that use multiple lead generation approaches to attract the interest of their target market. So, in this article, we are sharing with you the top 10 lead generation approaches that you can use as a part of your lead generation tactic. These lead generation approaches are discussed below:

1. Guest blogging for potential clients
In guest blogging, you write a blog post for an additional website.

If you’re wondering why you should do this when you can just upload the post to your own website, clientele whatsapp numbers the answer is simple: you can leverage the authority of a large website to rank for competitive, high-volume topics that you took the effort to rank for on your website. By linking to a content upgrade from the guest post, you can convert that organic traffic into leads.

How you can do it: – Find out reliable websites that you can write for. This should be pretty easy if you are recognizable by your position. After that, locate your search under “in the title”. Then, insert a domain rating filter to detect only reliable websites. Next, tap on show keywords. If there is any appropriate topic that you can write about, select it from the list and write. Then, find an editor’s email and pitch them those topics. In your pitch, make sure to insert that these are topics that your parallel websites rank for, but not them. They will definitely be interested.

2. Create free tools
Written content is not the only category of content you can create and rank for to generate leads. You can also produce free tools. If you are a Software as a Service (SaaS) company, this is particularly influential. Provide it for free by discounting the paid version of your tool. You can be sure that they are 100% great leads if someone is using them. For example, there are plenty of free SEO tools available on the internet – though, if you don’t sell software, don’t be discouraged. You can generate a tool where it solves a problem regarding a service you offer or a product you sell. For example, Crunch offers a free net salary calculator and offers bookkeeping service. While your free tool should be authoritative enough to make those who use it happy, remember to add a call to action (CTA) to help those who want to sign up more.

3. Partner with other brands
A question should arise as to how to generate website traffic with evergreen content and social media marketing. Since the same audience is the target of every digital marketer. There are many companies that have the viewers you want. Find out about them and work together with them. Work with them to create valuable content for their viewers. It can be an eBook, YouTube video, webinar, blog post or even a course. Even, this tactic is adopted by the best SEO companies and these companies are also finding success. In return, you gain expertise from their viewers and can drive organic traffic to your website. But feel free to generate your own landing page, especially for cooperation, if that is your plan. You can also team up with influencers. As long as they have the viewers you are targeting, they can be a good match.


Lead Generation
4. Launch a virtual summit
Are you working with more brands on a webinar? Here’s an idea: why not take it a step further, work with more influencers or brands and create a full-fledged event? These are known as effective summits in the marketing world. They have been popular for a while. But now, with in-person conferences hard to digest, virtual summits have gained appeal again. The basic idea is to generate professional content and turn it into a valuable resource for target viewers. Here’s the lowdown on how it works:

Host a summit about your product or service for sale. For example, you can host a summit as a “Virtual Outreach Summit” if you sell link building services.
Contact a group of influencers, discuss them and record this discussion.
Set a specific date for your summit.
Get residents to register and be present at the summit.
Please send recorded interviews within 3-5 days.
Anyone who signs up for your summit is clearly paying attention to the topic of recruiting. As such, they will be great potential customers for your business. Events like this may take longer to systematize, but they produce hundreds of leads from one distinct event. It’s certainly much easier to get organized than physical events. Plus, with virtual conferencing tools like Zoom available today, you can host an event.

5. Use Gmail Ads to target your competitors’ consumers.
Here's another tip to generate lots of leads, at the expense of your competitors. Gmail ads are influential tools to get in front of your target viewers. No viewers are more valuable than your competitors' consumers to a SaaS startup. You can target your AdWords process to only reach the dwellers who receive emails from your competitors, giving you direct access to people who are already using parallel products with Gmail ads. One is to target keywords that your competitors are likely to put into play. Sign up for your competitors' email lists and take note of the phrases and words they frequently use, then insert them as target keywords.

A more perfect solution is to target your competitors' domain. Below is an example of a Gmail ad from a website, a cloud communications provider. I receive emails from other cloud storage companies, which that website no doubt targets using domain placements. Making use of Gmail ads like this will allow you to reach the same viewers you had to reach during a search engine marketing operation, all for a fraction of the price.

6. Offer better deals
Until you're a top advertiser, there's plenty of room to improve your conversion rate. In fact, top of the line landing pages have conversion rates of 3-5 times the average. One innovative method is to offer better offers. This is far more important than your run-of-the-mill signature optimizations that change button spacing, color, font type, and more. Every software company offers a free trial. Every plastic surgeon suggests a free lecture. What do you have to recommend that's simple, compelling, and brings real value to the visitor? For us here at WordStream, it meant rethinking our standard free software trial offer. Instead, we decided to offer a free AdWords Grader. Conversions are skyrocketing!

We had found something commitment-free that humans can actually use and we don’t ask them to go through all the steps to install, download and then essentially use the software. To date, this has proven to be one of our most efficient lead generation approaches. You need to try something drastic, like changing your bid in a big way if your conversions are 2% or less. Small optimizations will yield small consequences that you can learn from the best SEO companies . The top 10% are achieving over 11% average conversion rate and the top 25% of advertisers are averaging 5.31%. You have numerous spaces to rise up.