Does your company work with email marketing? Beware of SPAM.
Posted: Wed Feb 19, 2025 10:31 am
With the internet boom around the year 2000, digital technology absorbed several practices and communication channels that spoke directly to companies and consumers.
Although it is wrong to label it as better or worse, we can point to it as a process of transformation. And of course, without forgetting that this movement swallowed up both good and bad practices – a natural process in all absorption.
What until recently was handled via letters, direct mail and persistent telemarketing calls (which still exist) as a way of communicating, is now communicated via smartphones, notifications on the computer screen and, obviously, via email.
Speaking of emails, how many do you receive per day and are they truly relevant? And of the ones that aren’t, are you happy to waste 20, 30, or even 60 minutes discarding junk mail? Imagine that your customers and, even worse, those you intend to have as such will not be very happy. A little empathy can save your business.
But let's go. Do you know what SPAM is?
You can't combat a problem without first Italy telegram data understanding it, so we explain and then share best practices to minimize this problem.
Objectively speaking: "SPAM is any message sent to multiple recipients, who receive it unintentionally." You didn't ask for this message to be sent, but someone ignored common sense and thought it would surprise you, when in fact it had the opposite effect.
Don't be that guy!
How SPAM usually happens:
The practice of SPAM – via email – occurs through mass sending, via specialized platforms, and to lists of addresses without permission to send – almost always unsegmented and, in the worst case scenario, purchased.
Fortunately, there are email systems that have filters and act to minimize this problem. Among the best known, we can mention some: Gmail, from Google, Outlook, from Microsoft and Yahoo!.
However, this is not enough and this practice will hardly be extinguished, since the user himself ends up executing, without prior knowledge, malicious files that contaminate the machine and with links sent by SPAM.
It's not the victim's fault, okay?
If your company uses this practice as a business strategy, even innocently, it’s best to think about it – and stop.
If your company needs consulting on the subject, tips on best practices and strategies for sending email marketing that are
truly effective/relevant, you can count on Qualé. Our team is always willing to contribute to the professional success of our partners.
Although it is wrong to label it as better or worse, we can point to it as a process of transformation. And of course, without forgetting that this movement swallowed up both good and bad practices – a natural process in all absorption.
What until recently was handled via letters, direct mail and persistent telemarketing calls (which still exist) as a way of communicating, is now communicated via smartphones, notifications on the computer screen and, obviously, via email.
Speaking of emails, how many do you receive per day and are they truly relevant? And of the ones that aren’t, are you happy to waste 20, 30, or even 60 minutes discarding junk mail? Imagine that your customers and, even worse, those you intend to have as such will not be very happy. A little empathy can save your business.
But let's go. Do you know what SPAM is?
You can't combat a problem without first Italy telegram data understanding it, so we explain and then share best practices to minimize this problem.
Objectively speaking: "SPAM is any message sent to multiple recipients, who receive it unintentionally." You didn't ask for this message to be sent, but someone ignored common sense and thought it would surprise you, when in fact it had the opposite effect.
Don't be that guy!
How SPAM usually happens:
The practice of SPAM – via email – occurs through mass sending, via specialized platforms, and to lists of addresses without permission to send – almost always unsegmented and, in the worst case scenario, purchased.
Fortunately, there are email systems that have filters and act to minimize this problem. Among the best known, we can mention some: Gmail, from Google, Outlook, from Microsoft and Yahoo!.
However, this is not enough and this practice will hardly be extinguished, since the user himself ends up executing, without prior knowledge, malicious files that contaminate the machine and with links sent by SPAM.
It's not the victim's fault, okay?
If your company uses this practice as a business strategy, even innocently, it’s best to think about it – and stop.
If your company needs consulting on the subject, tips on best practices and strategies for sending email marketing that are
truly effective/relevant, you can count on Qualé. Our team is always willing to contribute to the professional success of our partners.