To do this, it is essential to define which variable
Posted: Wed Feb 19, 2025 9:00 am
Nubank's scarcity principle you can also use this scarcity principle when advertising limited editions of your product or discounts until a certain deadline. Carry out tests and check the impact of these actions on your results. Constant testingculture of experiments demands the execution of constant tests. The best known are a/b tests, which consist of running two versions of a material (a landing page or an email marketing, for example), with just one different variable between them, and checking which one generates more results.
you want to evaluate and which result you want to obtain. For poland whatsapp data example, you might find that a certain email title generates more opens, but fewer conversions. If your goal is to convert, then this test showed that the title doesn't work for what you want. As we said, growth hacking always targets objectives.
But it's not just a/b testing that you can do. Any type of experiment can be applied to growth hacking. The only requirement is that they are based on data to support decisions. You can, for example, run a software version for a select group of customers, check the results it generates and then make the decision to include it (or not) in the process.
you want to evaluate and which result you want to obtain. For poland whatsapp data example, you might find that a certain email title generates more opens, but fewer conversions. If your goal is to convert, then this test showed that the title doesn't work for what you want. As we said, growth hacking always targets objectives.
But it's not just a/b testing that you can do. Any type of experiment can be applied to growth hacking. The only requirement is that they are based on data to support decisions. You can, for example, run a software version for a select group of customers, check the results it generates and then make the decision to include it (or not) in the process.