See you at 5: the new Chanel campaign
Posted: Mon Dec 23, 2024 5:51 am
In the case of Chanel, the brand speaks to a target made up of independent women , strong but elegant, practical but feminine, who aim to fascinate but with the priority of pleasing themselves before others.
And when the brand combines all these elements in 2-3 minutes, viewers have the feeling of having a movie in front of their eyes that talks about them. This feeling will automatically czech republic phone book open a direct dialogue between the brand and the consumer, which in turn will allow to increase brand loyalty and promote sharing with other users.
Let's look at a specific campaign, which tells us a lot about Chanel's communication
Short See you at 5
To understand how Chanel shorts work, we will take as an example the See you at 5 campaign , directed by Luca Guadagnino in the splendid setting of Big Sur, California and launched in October 2024 to promote the very famous perfume , Chanel N°5.
This is a short film starring Margot Robbie and Jacob Elordi that, in just 2 minutes, tells the intensity of a missed encounter and explores in an ironic and sensual way the expectation and desire , central characteristics of the perfume.
The campaign was met with enthusiasm right from the start, generating thousands of comments, likes and shares. And also reaching large numbers on TikTok.
And when the brand combines all these elements in 2-3 minutes, viewers have the feeling of having a movie in front of their eyes that talks about them. This feeling will automatically czech republic phone book open a direct dialogue between the brand and the consumer, which in turn will allow to increase brand loyalty and promote sharing with other users.
Let's look at a specific campaign, which tells us a lot about Chanel's communication
Short See you at 5
To understand how Chanel shorts work, we will take as an example the See you at 5 campaign , directed by Luca Guadagnino in the splendid setting of Big Sur, California and launched in October 2024 to promote the very famous perfume , Chanel N°5.
This is a short film starring Margot Robbie and Jacob Elordi that, in just 2 minutes, tells the intensity of a missed encounter and explores in an ironic and sensual way the expectation and desire , central characteristics of the perfume.
The campaign was met with enthusiasm right from the start, generating thousands of comments, likes and shares. And also reaching large numbers on TikTok.