What is a good email deliverability rate?
Posted: Tue Feb 18, 2025 6:28 am
The email platform you use - along with many other factors - determines the email deliverability rate you can leverage for your business. Studies show that globally, on average, only 84.8% of emails end up in the intended inbox. That means one in six emails are blocked.
However, some senders have better rates and some have worse. Deliverability rates also differ between marketing and transactional emails, and if you do any kind of e-commerce, your business saudi arabia mobile database probably sends both. A transactional email is about something the recipient has already done, such as making a purchase or adding items to a cart, but hasn’t yet completed a sale, known as an abandoned cart email. These emails are more likely to land in inboxes.
Marketing emails , on the other hand, are designed to prompt the recipient to do something, and often include a call to action within the message. These types of messages are sent in greater volume than direct, one-to-one transactional emails, which may or may not be automated.
What is an email deliverability test?
There are two main ways to test email deliverability, and marketing professionals use both. First, you can track email metrics to see how well your emails are performing against the goals you set for your campaign. Compare the results of different campaigns or different email list segmentations for quantifiable metrics, such as:
Opening rate
Click-through rate
Logout rate
Spam rate
If you have high unsubscribe rates or spam alerts - or very low opens and clicks - you may want to implement the email marketing deliverability best practices outlined below.
However, some senders have better rates and some have worse. Deliverability rates also differ between marketing and transactional emails, and if you do any kind of e-commerce, your business saudi arabia mobile database probably sends both. A transactional email is about something the recipient has already done, such as making a purchase or adding items to a cart, but hasn’t yet completed a sale, known as an abandoned cart email. These emails are more likely to land in inboxes.
Marketing emails , on the other hand, are designed to prompt the recipient to do something, and often include a call to action within the message. These types of messages are sent in greater volume than direct, one-to-one transactional emails, which may or may not be automated.
What is an email deliverability test?
There are two main ways to test email deliverability, and marketing professionals use both. First, you can track email metrics to see how well your emails are performing against the goals you set for your campaign. Compare the results of different campaigns or different email list segmentations for quantifiable metrics, such as:
Opening rate
Click-through rate
Logout rate
Spam rate
If you have high unsubscribe rates or spam alerts - or very low opens and clicks - you may want to implement the email marketing deliverability best practices outlined below.