This “digital disintermediation” is turning partnerships and

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Competitionthe second domain of digital transformation is competition. Something funny is happening in this regard. Traditionally competition and cooperation were seen as opposites. Companies competed with rival companies very similar to themselves and cooperated with supply chain partners who distributed their goods or provided the inputs needed for their production. Today we are moving towards a world of more fluid boundaries in relation to sectors.

Our biggest challengers may be competitors outside our industry doctor data who offer similar values. supply chains upside down — our long-time business partners could become our biggest competitors if our traditional allies start serving our customers directly. The end result of these changes is a major shift in what we call competition.

Datathe next domain of digital transformation is data: how companies produce, manage and use information. Until recently, data came from searches and physical folders stored in large cabinets. This data was used for predictions, evaluations and decision making. In contrast, today we are faced with a large amount of data. Most of the data that floods companies is not generated by any planning, such as market research, customer interactions and processes with the company.