How to get feedback from customers effectively?
Posted: Tue Feb 18, 2025 3:54 am
Mistake #5: Not using exclusionary words
Most people only consider keywords when setting up PPC advertising. Choosing the right keywords is of course crucial. But updating your negative keywords regularly is just as important. The basis for choosing keywords is a careful keyword analysis , in which you should also include negative terms.
If you don't update your keywords and negative keywords, you're unnecessarily advertising on terms that aren't relevant, or, conversely, you're omitting some important ones.
Let's take the example of AITOM again, for example, targeting its ads to almost 1200 keywords and over 900 negative terms . Negative terms for a digital agency include, for example: free, copyrighting (because it is confused with copywriting), or online SEO test.
Are you worried that you are also making mistakes? Have your facebook database advertising checked. This service is called a PPC audit. You will not only get an audit but also other valuable tips on how to move your advertising further towards better performance.Did you know that 67% of employees would rather receive praise than financial rewards ? Why not give them that praise? However, many managers are not involved in day-to-day operations, so if you are one of them, you may have a rather distorted idea of who really deserves praise. The new Staffino application offers a solution to be fair.
Staffino logoIn any business, customer satisfaction is essential for success . That's why in the coming weeks we will also be launching Staffino at AITOM , so that you can tell us how you work with individual people in your team. We chose Staffino because of its good results in Slovakia and references from Czech companies that are starting with the application.
Most people only consider keywords when setting up PPC advertising. Choosing the right keywords is of course crucial. But updating your negative keywords regularly is just as important. The basis for choosing keywords is a careful keyword analysis , in which you should also include negative terms.
If you don't update your keywords and negative keywords, you're unnecessarily advertising on terms that aren't relevant, or, conversely, you're omitting some important ones.
Let's take the example of AITOM again, for example, targeting its ads to almost 1200 keywords and over 900 negative terms . Negative terms for a digital agency include, for example: free, copyrighting (because it is confused with copywriting), or online SEO test.
Are you worried that you are also making mistakes? Have your facebook database advertising checked. This service is called a PPC audit. You will not only get an audit but also other valuable tips on how to move your advertising further towards better performance.Did you know that 67% of employees would rather receive praise than financial rewards ? Why not give them that praise? However, many managers are not involved in day-to-day operations, so if you are one of them, you may have a rather distorted idea of who really deserves praise. The new Staffino application offers a solution to be fair.
Staffino logoIn any business, customer satisfaction is essential for success . That's why in the coming weeks we will also be launching Staffino at AITOM , so that you can tell us how you work with individual people in your team. We chose Staffino because of its good results in Slovakia and references from Czech companies that are starting with the application.