Play Station: #AstroBotXMas and “Play Has No Limits”
This year for PlayStation, the Christmas period falls during the company's 30th anniversary. In fact, to celebrate, they created the campaign " Play Has No Limits" , which began with a commercial in November, into gaming scenarios and now lights up some Italian cities.
At the beginning of December, the message appeared on social media “ Turin , get ready: something epic is about to light up the city! Ready to play? See you on December 2-3-4!” leaving people curious and suspenseful. In recent days, they have lit up the Italgas Gasometer , which is located right behind one of the most important university centers, the Luigi Einaudi Campus.
On December 2nd it was possible to czech republic mobile number play the game Match The Shapes projected onto the structure together with the creators Leonardo de Carli and Ale e Piè.
We challenged Leonardo De Carli to the interactive game Match The Shapes on #PlayStation #PS5 #adv
The campaign continues in Florence where, starting from December 9th, they have lit up La Rinascente with an Astrobot theme , one of the games released this year that celebrate the history of PlayStation. Inside, there will be a special pop-up set up with Game Stop.
In the meantime, every day on the Instagram profile they will open a new box of the advent calendar that celebrates the passion for gaming as well as Christmas. The Calendar is Astrobot themed, hence the name AstroBotXMas and offers the chance to win prizes as well.