B2B companies in the Information Age

[samiaseo222]

As communication experts, we have often encountered companies that tell us that they have nothing to communicate, that they have no content to fill their blog on a regular basis. Well, no, every company has a story to tell about its products, services, its way of doing things, etc. You just have to find the marketing and communication expert or experts who know how to explain what the target audience wants to know.

B2B sales are an infinitely more complex process than canada mobile database they used to be. Not many years ago, business relationships were forged during conferences, trade fairs, business lunches, coffees, sales visits and phone calls. The weight of the sale fell almost 100% on the sales team, who had to know how to show the benefits of the product or service while leaving a good personal impression.

In today's world marked by the health crisis , social relationships have changed, especially work-related ones , so face-to-face communications that were already losing their importance have completely taken on an extra role.

How are relationships established now? This is one of the great challenges of industrial marketing for 2021. But the truth is that the basis of B2B relationships today is none other than company information on the Internet, it's that simple.

The vast amount of information available on the Internet means that professional buyers are better informed , they consider more purchasing options, consult various sources... For example, a consumer who wants to change the brand of milk they buy will search on the Internet to find the one with the least sugar, the origin of the product, how the cows were raised, whether it has any type of nutritional supplement, etc. If this happens with a B2C product that costs less than a euro, imagine all the information that someone who wants to hire a service or product worth thousands of euros for their company will search for, especially taking into account that several people from the same company are usually involved in these purchasing decisions.