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So special care must be taken in the wording of the ads because they are easily suspended. More Prospects | Prospect Factory Social media search It’s also worth noting that all generations have turned to social media to stay connected during quarantine: research found a 27% increase in social media usage among Gen Z, 30% among Millennials, 29% among Gen X, and 15% among Boomers. Facebook reports a 70% increase in usage of its family of apps since the crisis began. competition for ad space, has caused the cost of advertising on Facebook to decline.


With ads cheaper and people still shopping denmark whatsapp number data online (a McKinsey study showed people spent 14% more than usual on groceries and 1% more on household supplies, as well as 3% more on home entertainment), the opportunity is interesting. Like Google, Facebook is closely reviewing all ads to ensure there is no abuse or opportunism around COVID-19. Metrics, review and campaign change processes on Google, Facebook and Instagram now need to be spaced out as changes take longer to be published due to more detailed media scrutiny, so you should only make changes if absolutely necessary. When ads need to be updated, agencies need to apply some revised processes to make campaign changes more efficient.