How to Prepare a Top Manager for Press Communication
Posted: Sun Feb 16, 2025 10:40 am
A top manager who personally gives comments to the media is a godsend for both the press itself and its PR service. Journalists always try to get to the manager and "grab him by the tie", because the main rule of a good reporter is to get an answer to a question from the first person . Such news inspires more trust in readers and attracts increased attention. PR specialists, in turn, receive additional attention to the company and its news items. Everyone wins. But sometimes an unpleasant experience of communicating with the media can discourage management from communicating with the press directly. We tell you how proper preparation for an interview will make communication with the media painless for a top manager and effective for the company.
For a manager, going directly in front of cameras is jamaica mobile database always a challenge, especially if he has little experience in public speaking. In this case, we have several tips on how to prepare a top manager for an interview so that next time he will be willing to go again:
Forming the right expectations
"Correct" means "as close to reality as possible." For example, a top manager may have an idea that every word he says will be included in an interview or article. Imagine his emotions when he sees only a quarter of what he said in the finished material. An unprepared person may be perplexed and have a negative reaction, and next time he may refuse to communicate with the media at all and send his press secretary to take the rap in his place. Therefore, it is important to form a correct idea of how the media works at the very beginning.
The top manager is perplexed why the editorial board did not include his 300 theses on agricultural policy in the article
The justified indignation of a top manager unprepared to work with the media
Selecting a publication
The ideal publication for media outlets is the one that the manager himself reads. He will have more trust in the editorial staff and the quality of the finished material. Also pay attention to the style of the publication, how they present certain events, opinions, how the articles are formatted, what is the general tone of this media outlet.
For a manager, going directly in front of cameras is jamaica mobile database always a challenge, especially if he has little experience in public speaking. In this case, we have several tips on how to prepare a top manager for an interview so that next time he will be willing to go again:
Forming the right expectations
"Correct" means "as close to reality as possible." For example, a top manager may have an idea that every word he says will be included in an interview or article. Imagine his emotions when he sees only a quarter of what he said in the finished material. An unprepared person may be perplexed and have a negative reaction, and next time he may refuse to communicate with the media at all and send his press secretary to take the rap in his place. Therefore, it is important to form a correct idea of how the media works at the very beginning.
The top manager is perplexed why the editorial board did not include his 300 theses on agricultural policy in the article
The justified indignation of a top manager unprepared to work with the media
Selecting a publication
The ideal publication for media outlets is the one that the manager himself reads. He will have more trust in the editorial staff and the quality of the finished material. Also pay attention to the style of the publication, how they present certain events, opinions, how the articles are formatted, what is the general tone of this media outlet.