Now, a happy owner of a selling website can boast of a conversion rate of 3-6% (when 3-6 people out of 100 visitors leave a request). In 5 years, the conversion rate of new type landing pages will reach 80-90%. Let's see how technologies will change reality in the near future.
Background
The emergence of landing pages in 2003 was a real revolution in advertising technologies. The success of landing pages was brought by significant sales efficiency.
All thanks to the fact that the content of landing pages is based on marketing data obtained from studying a separate group of the target audience. And the structure of the page is built on the psychology of making purchasing decisions and on the theory of the path that the buyer goes through - from awareness of their need to readiness to order.
The understanding that all people are different and need to peru mobile database be sold to in different ways came to web development from marketing. New technologies will allow you to adjust to each buyer with pinpoint accuracy.
Landing pages with adaptive content
Even now, generative neural networks such as YaGPT from Yandex, Bard from Google and the notorious ChatGPT can write a sales text for the desired audience in a couple of seconds. For example, you can ask: "Write a text to sell a smart watch for a pensioner."
In the future, the text on a sales site will be written at the moment the visitor opens it, that is, in real time, and each such text will take into account the unique features of the buyer who has come.
The text content and structure of the landing page will be adaptive and self-learning. Analyzing the behavior of visitors, the neural network will rebuild the content and structure of the landing page, achieving maximum conversion.
The page will also adapt to the buyer as they view the page itself, subtly reacting to what the visitor focuses on. Similar to how the feed of posts on Zen or YouTube is now being adjusted: as soon as the user lingers on a video or likes it, the content in the feed is filled with similar material.
Personalized Landing Page Design
As they say, "There is no accounting for taste." That is why the landing page design will not be one and the same, it will change depending on the visitor. An art student will see a bright design, rich in animation, and a pragmatic entrepreneur will get to a page designed in gray tones with a consistent presentation of information.