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What is Deep Linking?

Posted: Sat Dec 21, 2024 4:51 am
by shaownislam628
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Any marketing specialist would agree that capturing users' attention and providing them with a smooth experience is of paramount importance. That's exactly what deep linking does — it guides your audience straight to the good stuff, eliminating unnecessary steps and ensuring they find what they're looking for in a snap. In this article, we'll reveal a deep linking definition and show you how to create these links to make your app marketing efforts soar.

What is a deep link? Deep linking is a clever technique that allows you to send people directly to specific content within a mobile app, bypassing the generic homepage. Imagine you want to share a particular product on your favorite shopping app with a friend. Instead of simply telling them about the app and hoping they navigate to the right place, you can use a deep link to “teleport” them directly to the exact product page. Deep linking works by embedding a special code in a URL, which triggers the app to open and takes the user to the specific content you want them to see. It's a nifty way to enhance user experience, increase customer engagement, and boost retention rate.

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Deep Links & Universal Links: What’s the Difference?
So different but widely mixed up: let’s talk about distinctions between deep and universal links.

What is a Deep Link
As we've mentioned, deep links are URLs embedded with unique codes that take users directly to specific content within a mobile app. They eliminate the hassle of navigating through the app's homepage, providing a shortcut to the desired destination.

What is a Universal Link
Universal links are a subtype of deep linking available to iOS devices, presenting a more advanced solution to connecting apps and websites. Android has a similar protocol called "App Link." When users click on a universal link, their device checks if the corresponding app is installed. If so, the content opens on the app. If not, the link smoothly redirects them to the web version.