Transform your customer experience with artificial intelligence
Posted: Sun Feb 16, 2025 6:43 am
It is an indisputable fact: customer experience (or CX for Customer Experience ) has become, in the space of a few years, a major concern for companies to attract and retain their customers. And in a very demanding competitive environment, companies are increasingly turning to artificial intelligence (AI) to help them implement and optimize experiences that are both efficient and innovative, and capable of giving complete satisfaction to customers and users.
Indeed,customer experiencecould be summed up as the sum of emotions and feelings felt by a customer or prospect throughout their interaction with a brand: quality and consistency of shared content, ease of navigation via the website and mobile applications, optimization of the contact form, quality of premium content, efficiency of online and offline customer service, fluidity of the purchasing, payment and delivery process, etc.
To achieve this quality of interaction with their usa mobile database customers, companies have become aware of the need to place the customer at the heart of their information system. Because behind these good practices lies a well-oiled mechanism that is mainly based on intelligent data management. Without it, the customer experience relies only on intuition and approximation. Sometimes, this approach is enough, without really knowing why. But more often than not, it turns out to be insufficient and unproductive, and we are lost in conjecture about the key reasons for this failure.
In today's increasingly dematerialized economic system, prioritizing customer experience as a strategic lever is therefore essential to stand out from the competition. And to achieve this, it is necessary to invest massively in two key assets: high-quality data, both internal and external, and artificial intelligence (AI) capable of "making them talk".
AI has clearly become the core of the user experience. Here is an illustration in four areas.
Marketing and e-commerce: personalizing the right message at the right time
Mass marketing is over. It’s time for personalization and omnichannel.
Transforming your marketing strategy means using data wisely. For businesses, it’s a way to act faster, make more informed decisions, increase operational efficiency, drive deeper engagements with customers and employees, and create innovative new products and services.
All the algorithms that feed AI are ready to use and easily integrated into any platform. Here are some examples:
Cross-selling : an e-commerce site can display in real time recommended complementary items based on the products placed in the basket or viewed. This approach allows you to optimize your sales and ensure that the customer does not miss out on an offer that they could benefit from.
Emailing : it is also possible to display personalized recommendations within an email marketing campaign. Thus the content that is displayed is linked to the recipient's profile and is updated at the last second before the email is opened according to available stocks and current offers.
Indeed,customer experiencecould be summed up as the sum of emotions and feelings felt by a customer or prospect throughout their interaction with a brand: quality and consistency of shared content, ease of navigation via the website and mobile applications, optimization of the contact form, quality of premium content, efficiency of online and offline customer service, fluidity of the purchasing, payment and delivery process, etc.
To achieve this quality of interaction with their usa mobile database customers, companies have become aware of the need to place the customer at the heart of their information system. Because behind these good practices lies a well-oiled mechanism that is mainly based on intelligent data management. Without it, the customer experience relies only on intuition and approximation. Sometimes, this approach is enough, without really knowing why. But more often than not, it turns out to be insufficient and unproductive, and we are lost in conjecture about the key reasons for this failure.
In today's increasingly dematerialized economic system, prioritizing customer experience as a strategic lever is therefore essential to stand out from the competition. And to achieve this, it is necessary to invest massively in two key assets: high-quality data, both internal and external, and artificial intelligence (AI) capable of "making them talk".
AI has clearly become the core of the user experience. Here is an illustration in four areas.
Marketing and e-commerce: personalizing the right message at the right time
Mass marketing is over. It’s time for personalization and omnichannel.
Transforming your marketing strategy means using data wisely. For businesses, it’s a way to act faster, make more informed decisions, increase operational efficiency, drive deeper engagements with customers and employees, and create innovative new products and services.
All the algorithms that feed AI are ready to use and easily integrated into any platform. Here are some examples:
Cross-selling : an e-commerce site can display in real time recommended complementary items based on the products placed in the basket or viewed. This approach allows you to optimize your sales and ensure that the customer does not miss out on an offer that they could benefit from.
Emailing : it is also possible to display personalized recommendations within an email marketing campaign. Thus the content that is displayed is linked to the recipient's profile and is updated at the last second before the email is opened according to available stocks and current offers.