Positioning Prestashop Website

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asimd23
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Joined: Mon Dec 23, 2024 3:51 am

Positioning Prestashop Website

Post by asimd23 »

Prestashop is one of the most prominent content managers today. It was created in 2007 and today the company claims that almost 60% of online stores in Spain use this CMS. It has more than 300 features, 3,500 modules and a community of more than half a million users.
Its potential lies in the fact that its platform is ideal for creating effective online stores and its management is so simple that it does not require advanced programming knowledge. It is incredible how french email address list its variety of modules and functionalities can be added in just a few clicks.
Now, can you imagine having your e-commerce fully operational and 100% optimized for SEO? Positioning web pages in Prestashop is a science, we will tell you how to do it.

TAKE THE USER BY THE HAND
The hostile and unattractive virtual store managers have long since become obsolete. Prestashop is a tool that is quick and easy to learn, has an excellent design, a very logical structure and perfect usability so that anyone can meet their expectations in the least amount of clicks possible. Studies show that the faster the user reaches their goal, the higher the conversion rate.
When we talk about optimization, we have to think that search engines are just another user. That is, if the website is easy to navigate, there will be no problem with Google, Yahoo and Bing.

How to rank Prestashop?
It is more than proven that SEO is a very effective and efficient technique to increase sales in the medium and long term. There is no better card than being positioned on Google! Adding correct tags, keywords and assertive descriptions to your Prestashop is very easy to do and above all very effective for any business regardless of its nature.

Name, description and keywords
Let's start from the beginning and name your website by choosing between two main options. The first is to seek to position the name of your company or brand and the second is to work with a keyword geolocated in a specific city and/or region.

Links
URLs are of utmost importance for the following reasons:

A clean structure is appreciated by Google and other search engines.
It provides a good image to the user.
Prestashop offers the possibility to customize URLs without any problem. As an additional tip, it is pertinent to change the underscores for middle ones, the Google algorithm identifies words much better that way.

Create Robots.txt file
This file is very important for the indexing of the site. This file is located at the root of the web and tells the spiders which parts will or will not be crawled by the search engines.

Create a sitemap
There are a wide variety of open source and paid plugins available for Prestashop to generate a sitemap. By activating this feature, Google and its many spiders will have the precise structure of our online store.

Contents of each and every product
Content is king when it comes to SEO, and Prestashop is no exception to this rule. Regardless of the regular updating that the blog must have and the optimization of each of the sections of the site, it is very important that the content that accompanies each product is as descriptive, useful and attractive as possible for the user.
Always fill in the description, category and tag fields. Always think about the customer and not about pleasing Google. What the search engine likes is organic and natural.
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