Be In, or LinkedIn advertising: 8 steps you need to master to set up your ad correctly

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Throughout the year, I regularly provide you with tips, tricks, and guides on various types of advertising and marketing strategies. Today, we will focus on the LinkedIn platform , which has huge potential that you can use too! I have personally managed more than dozens, if not hundreds, of LinkedIn campaigns for smaller and larger companies. What have I learned?

What is LinkedIn?
LinkedIn is the world's largest professional network . It has over 750 million users. It offers great opportunities for B2B marketing and targeting that you would be hard-pressed to find anywhere else. Let's take a closer look at them together.

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Leveraging the full potential of the professional cayman islands phone number list social network has never been easier thanks to LinkedIn, a platform designed for networking, education, and reputation building.
LinkedIn is now a full-fledged social network, originally created as an "online CV" platform
One of the biggest advantages of advertising on LinkedIn is the ability to be very specific and specific in your targeting . Given the nature of this social network, users are expected to provide truthful and very accurate information on their profiles, whether it's about a job position or a company.

It can be assumed that if we wanted to deliver an advertisement to the president of the world, we would be able to target him on LinkedIn . For example, on Facebook, several hundred users would probably claim such a job position.

Historical window
The founder of the social network LinkedIn is Reid Hoffman . After graduating from Stanford University in 1990 with a degree in Character Systems and Cognitive Science, he worked for several companies, but did not stay long. He decided to return to university, this time choosing philosophy at Oxford, where he received his master's degree three years later.