In practice, what does this mean?

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Links are and will continue to be one of the main and most important sources of value for any website. Link acquisition is an extremely necessary strategy for success.

But there are two types of existing optimizations that you also need to pay attention to:

On-page SEO : These are optimizations that you must perform within your domain and your specific pages.
Off-page SEO : These are optimizations performed outside of your domain. The purpose is to show that other domains refer to yours.
In order for your content to really rank well, you need to perform a series of on- and off-page optimizations that, together, achieve the result.

To find out which ones and how, check out these two content pieces made specifically to answer your SEO questions:

What is SEO? - The Ultimate Guide
[Ebook] SEO: The Ultimate Guide to Rock Content
People vs SEO: What’s the best way to write articles that work?
To wrap up the discussion, let's now tie up the details so that everything makes a little more sense.

As I just said, one of the main ranking factors is the content itself. That means that the way it is business owner phone number list created, digested and replicated will directly influence the ranking of a given page.

The following screenshot shows the organic results of a single article on our blog over two and a half years.

The article about people is extremely relevant to our audience and ideal client (one of Rock Content's personas), so having it as the first result in organic searches for this keyword is extremely important.

I have chosen this article to set an example for clear reasons:

This is a very old article on our blog (URL Age Ranking Factor);
It is optimized for On page (Various ranking factors);
Receive several external links (Link acquisition to achieve authority);
Clearly resolves our person's doubt on the subject (Quality content that helps the reader);
It has been updated a few times since its launch (Content Freshness Ranking Factor).