The results of a PPC campaign are also easily measurable

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PPC advertising is fast, allowing for immediate display of the ad. You get results almost immediately after launching the campaign – the influx of new relevant website visitors can start literally within a few dozen minutes. This leads to increased traffic and website visibility.

The campaign can be adjusted or stopped at any time as needed . The settings of individual campaigns and targeting types can be changed at any time according to your needs - regardless of time, size, budget or type of ad. PPC advertising allows for rapid change in terms of performance. Its high flexibility allows, for example, the promotion of temporary discounts and events and immediate response to changes.

PPC advertising can be very precisely targeted to your potential clients. As an advertiser, you can choose whether you want your ad to appear on specific search queries . Your PPC ad will then be shown to users who are directly searching for your site or product, or to users who are highly likely to be interested in your products or services. Targeting can of course also be refined by age, gender and geographic location. You can also target users who have already shown interest in your site in the past.

The system shows at a glance how many times the ads were displayed albania phone number list during a given period and in what positions. You can also see how many times the PPC ad was clicked, how much it cost per click and what the total amount spent was. Finally, thanks to conversion tracking, you can quickly and easily find out how effective your advertising is .

PPC advertising and its disadvantages
The disadvantage can certainly be considered the rapid development of PPC advertising. Advertising systems are constantly evolving, PPC news appears almost every week - opening up new targeting options or creating new forms of advertisements. Similarly, you need to constantly monitor the performance of your campaign , continuously optimize it and adapt it to the market . This can make it difficult to stay up to date and always fully utilize all the tools that are best suited for your campaign.