But what are shorts and where do they come from?
Posted: Sun Feb 16, 2025 4:53 am
What is YouTube?
YouTube is a video streaming platform that has existed for more than 17 years. The platform is actually known for longer videos with an average video length of around 11 minutes. Current developments show the rise of short, concise and entertaining short videos. YouTube is responding to this trend with so-called "shorts".
The short video trend originally started on the portugal phone number list app Musical.ly, which was later bought by today's TikTok. While TikTok has been THE platform for content creation of short videos since 2018 , YouTube has been following suit with "Shorts" since 2021 and is paying more and more attention to the short video format.
YouTube Shorts are vertical videos of up to 60 seconds that play on the entire screen. Creators can freely express themselves thematically in this format. This means that every industry has a lot of potential for use. YouTube offers numerous filters and music overlays to help liven up the videos. Hashtags, which can be used in the video description, are particularly important for the reach of the videos. Trends and messages spread particularly quickly via these.
By the way, the first video uploaded to YouTube was a 19-second video of a boy at the zoo called "Me at the Zoo" .In this sense, YouTube was already a pioneer in short videos at the beginning of its launch.
What do YouTube Shorts mean for advertisers?
With 30 billion views worldwide every day, YouTube offers advertisers a considerable target group reach. There are also no topic-specific limits on the platform. Depending on the target group or product, short or longer videos with a maximum running time of 60 seconds are recommended. Trends and messages spread like wildfire via the hashtag function. In the past, companies have already been able to achieve enormous reach this way. But it is not only possible to create trends; participating in trends that are already underway also offers potential for increasing awareness.
Another advantage of the shorts is the communication between consumers and advertisers. The comment function enables a direct exchange with the target group. The short videos therefore combine the marketing goals of increasing awareness and engagement.
Person watching YouTube content on a tablet, symbolizing digital marketing and social media strategies.
Where are YouTube Shorts played?
In addition to a special tab for shorts, the short videos can also be seen on the homepage, in the subscription feed, in search and on the advertiser's channel.
Shorts are particularly interesting for the paid media sector.
YouTube is a video streaming platform that has existed for more than 17 years. The platform is actually known for longer videos with an average video length of around 11 minutes. Current developments show the rise of short, concise and entertaining short videos. YouTube is responding to this trend with so-called "shorts".
The short video trend originally started on the portugal phone number list app Musical.ly, which was later bought by today's TikTok. While TikTok has been THE platform for content creation of short videos since 2018 , YouTube has been following suit with "Shorts" since 2021 and is paying more and more attention to the short video format.
YouTube Shorts are vertical videos of up to 60 seconds that play on the entire screen. Creators can freely express themselves thematically in this format. This means that every industry has a lot of potential for use. YouTube offers numerous filters and music overlays to help liven up the videos. Hashtags, which can be used in the video description, are particularly important for the reach of the videos. Trends and messages spread particularly quickly via these.
By the way, the first video uploaded to YouTube was a 19-second video of a boy at the zoo called "Me at the Zoo" .In this sense, YouTube was already a pioneer in short videos at the beginning of its launch.
What do YouTube Shorts mean for advertisers?
With 30 billion views worldwide every day, YouTube offers advertisers a considerable target group reach. There are also no topic-specific limits on the platform. Depending on the target group or product, short or longer videos with a maximum running time of 60 seconds are recommended. Trends and messages spread like wildfire via the hashtag function. In the past, companies have already been able to achieve enormous reach this way. But it is not only possible to create trends; participating in trends that are already underway also offers potential for increasing awareness.
Another advantage of the shorts is the communication between consumers and advertisers. The comment function enables a direct exchange with the target group. The short videos therefore combine the marketing goals of increasing awareness and engagement.
Person watching YouTube content on a tablet, symbolizing digital marketing and social media strategies.
Where are YouTube Shorts played?
In addition to a special tab for shorts, the short videos can also be seen on the homepage, in the subscription feed, in search and on the advertiser's channel.
Shorts are particularly interesting for the paid media sector.