Are there alternatives?
Posted: Sun Feb 16, 2025 4:52 am
Why is Google Optimize being discontinued?
Google justifies this step with the investment in new and more robust A/B testing options, with the integration of third-party solutions in Google Analytics 4. However, it is currently still questionable whether this solution will be available by the end of Optimize.
Companies now have to pay particular iceland phone number list attention to three points:
1. If Optimize is already in use, collected data should be exported no later than the official “sunset” in September .
2. Migration from Universal Analytics to Analytics 4 – this should now have a higher priority, regardless of any A/B testing !
3. Find an alternative
Although it is certainly one of the most popular tools for conversion rate optimization (CRO), Google Optimize is of course not the only alternative. Thanks to our close collaboration in the international Labelium team, we can implement CRO projects with the help of partner agencies that provide insights into user behavior with in-depth analyses - all without Google Optimize. These insights help our customers to design their website according to the needs of their target groups and increase the profitability of their online marketing channels. Ultimately, all visitors end up in front of the same shop window, regardless of whether they find their way there organically or with paid campaigns.
We at Klickkonzept can help you understand what visitors expect from your website and support you with your CRO project. Don't hesitate to contact us .
Google justifies this step with the investment in new and more robust A/B testing options, with the integration of third-party solutions in Google Analytics 4. However, it is currently still questionable whether this solution will be available by the end of Optimize.
Companies now have to pay particular iceland phone number list attention to three points:
1. If Optimize is already in use, collected data should be exported no later than the official “sunset” in September .
2. Migration from Universal Analytics to Analytics 4 – this should now have a higher priority, regardless of any A/B testing !
3. Find an alternative
Although it is certainly one of the most popular tools for conversion rate optimization (CRO), Google Optimize is of course not the only alternative. Thanks to our close collaboration in the international Labelium team, we can implement CRO projects with the help of partner agencies that provide insights into user behavior with in-depth analyses - all without Google Optimize. These insights help our customers to design their website according to the needs of their target groups and increase the profitability of their online marketing channels. Ultimately, all visitors end up in front of the same shop window, regardless of whether they find their way there organically or with paid campaigns.
We at Klickkonzept can help you understand what visitors expect from your website and support you with your CRO project. Don't hesitate to contact us .