If you create quality content on your website regular users can be very good helpers in spreading it

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And how to evaluate the effectiveness of your link building? The main benefits of link building should be: website awareness, website authority, traffic from acquired links and increased organic traffic. So what is good to monitor and evaluate:


Off-site search engine optimization is not just about links - another important part is, for example, mentions of your brand (your URL or company name on another page, without a hyperlink).

How to do SEO: unethical black-hat SEO methods or what to avoid
In addition to ethical methods, some websites try to improve their search engine rankings using fraudulent methods. Typical unethical SEO methods include:

Spam – a large number of backlinks signal to search engines that you are an authority in your field. Spammers try to achieve this effect with their sites by placing a link to the site in various open Internet discussions ukraine phone number list without it being in any way relevant to the ongoing discussion .
hidden text – search engines also take into account the frequency of keywords when ranking results. The creator of the page tries to increase this frequency by placing text on the page that contains several different keywords. The creator then hides or minimizes this text in some way so that it does not disturb ordinary users. However, search engines will sooner or later discover this method because they also download cascading styles and try to view the page the same way as a real person .
Deception of robots – the creator of the page may try to show different content to search robots than to other visitors .
buying backlinks – the website creator does not wait for backlinks to be created organically on other websites, but pays to place a link to their website on these websites .
However, search engines are now able to defend themselves against such techniques quite effectively. Sites that use prohibited techniques risk a significant drop in results if discovered, so dishonesty will not pay off in the long run.