Digital Marketing Metrics for E-Commerce
Posted: Sun Feb 16, 2025 4:45 am
If you have an online store , Digital Marketing metrics will tell you how well positioned you are in the minds of your potential customers and consumers. Learn about the most useful ones!
21. Web traffic
Checking the number of people who visit your e-commerce site will give you an nurse database idea of what your sales could be.
You can also measure it by: traffic sources, keywords, active campaigns, and percentage of new or returning visitors.
22. Cost of sales
Determine how much it costs the company to sell each of its products.
23. Cart abandonment rate
Percentage of shoppers who abandon their visit after adding products to their cart. This can help you uncover errors in shipping costs, hidden fees, or misleading prices.
24. Average order value
This is the average amount of money that each customer spends on your e-commerce site. It is essential because if you want to increase your revenue, you need to know how much your users are spending and how to increase that figure.
25. Cancellation fee
Measures the number of customers who stop buying from your store over a period of time. It is valuable for recovering old customers and rethinking your promotional actions.
26. Customer satisfaction
One tool to measure customer satisfaction is a CRM . Thanks to it, you will have the opportunity to communicate directly with your customers, understand their needs and determine the level of delight they get from your products and services.
21. Web traffic
Checking the number of people who visit your e-commerce site will give you an nurse database idea of what your sales could be.
You can also measure it by: traffic sources, keywords, active campaigns, and percentage of new or returning visitors.
22. Cost of sales
Determine how much it costs the company to sell each of its products.
23. Cart abandonment rate
Percentage of shoppers who abandon their visit after adding products to their cart. This can help you uncover errors in shipping costs, hidden fees, or misleading prices.
24. Average order value
This is the average amount of money that each customer spends on your e-commerce site. It is essential because if you want to increase your revenue, you need to know how much your users are spending and how to increase that figure.
25. Cancellation fee
Measures the number of customers who stop buying from your store over a period of time. It is valuable for recovering old customers and rethinking your promotional actions.
26. Customer satisfaction
One tool to measure customer satisfaction is a CRM . Thanks to it, you will have the opportunity to communicate directly with your customers, understand their needs and determine the level of delight they get from your products and services.