What are you offering? : this is your calling
Posted: Sun Feb 16, 2025 4:35 am
This resource, when used well, is an excellent ally to convince people to open your message.
The size will vary depending on the size of your subject: the more characters in the title, the fewer supporting characters.
In this case, the best way to define the size is by using this tool and making a test send to check the final appearance.
The body of the message
Last but not least, the cherry on the cake: the message you want to deliver.
Although some research indicates that emails with around 200 words achieve higher click- teacher data through rates , that should not be taken at face value.
Defining the body size depends much more on what you answered before: what type of email we are talking about and what topic it will cover.
With this in mind, it is enough to organize the information strategically:
How will that be useful to the reader?: This is the body of your message ;
What should the reader do next? This is your call to action .
In short, the size of your email marketing text should be directly related to the amount of information the reader needs to achieve their goal.
For example: Do you want to encourage reading a blog post ? Then your message must create enough interest so that the recipient wants to click on the CTA and continue reading on the website .
Another factor that needs to be taken into account is optimization for mobile devices. Smartphones are already dominating the digital market, and consuming long content within those screens can be demotivating.
Ready! Now that you know everything you need to know to define the ideal email marketing size, seize the moment and learn how to create a winning nurturing flow for your company!
The size will vary depending on the size of your subject: the more characters in the title, the fewer supporting characters.
In this case, the best way to define the size is by using this tool and making a test send to check the final appearance.
The body of the message
Last but not least, the cherry on the cake: the message you want to deliver.
Although some research indicates that emails with around 200 words achieve higher click- teacher data through rates , that should not be taken at face value.
Defining the body size depends much more on what you answered before: what type of email we are talking about and what topic it will cover.
With this in mind, it is enough to organize the information strategically:
How will that be useful to the reader?: This is the body of your message ;
What should the reader do next? This is your call to action .
In short, the size of your email marketing text should be directly related to the amount of information the reader needs to achieve their goal.
For example: Do you want to encourage reading a blog post ? Then your message must create enough interest so that the recipient wants to click on the CTA and continue reading on the website .
Another factor that needs to be taken into account is optimization for mobile devices. Smartphones are already dominating the digital market, and consuming long content within those screens can be demotivating.
Ready! Now that you know everything you need to know to define the ideal email marketing size, seize the moment and learn how to create a winning nurturing flow for your company!