Optimize for additional platforms.
Posted: Thu Feb 13, 2025 10:07 am
The second thing, optimizing additional platforms. So we've seen and YouTube and Google Images are about half of the total volume that goes to Google Web Search. So between those two platforms, you've got a significant amount of additional traffic that you can optimize for. Images have actually become less aggressive. They just removed the "view image directly" link so that more people can view websites through Google Images. YouTube, obviously, is a great place to get your content in front of people for brand engagement, for awareness, for demand generation, for that kind of demand generation. So those are both great platforms for that.
There is still a lot of web traffic on the social web — bosnia and herzegovina number data , Facebook, Twitter, Pinterest, Instagram, etc. The list goes on. These are places where you can optimize, push your content, and earn traffic back to your websites.
3. Optimize the content that Google displays.
Local
So if you're in a local space and you're saying, "Oh my God, Google has really taken away the ability for my website to get the clicks it used to get from Google local searches," Google My Business is optimizing to provide information so that people who perform that query are satisfied with the Google results, yes, they won't come to your website, but they will select the kind of content for your business that is showing up, through Google My Business, in a way that those searchers want to engage with you. I think that's sometimes lost in the SEO battle. We're trying so hard to get clicks to our site that we're forgetting that a lot of the search experience ends up on the SERP, and we can optimize there too.
There is still a lot of web traffic on the social web — bosnia and herzegovina number data , Facebook, Twitter, Pinterest, Instagram, etc. The list goes on. These are places where you can optimize, push your content, and earn traffic back to your websites.
3. Optimize the content that Google displays.
Local
So if you're in a local space and you're saying, "Oh my God, Google has really taken away the ability for my website to get the clicks it used to get from Google local searches," Google My Business is optimizing to provide information so that people who perform that query are satisfied with the Google results, yes, they won't come to your website, but they will select the kind of content for your business that is showing up, through Google My Business, in a way that those searchers want to engage with you. I think that's sometimes lost in the SEO battle. We're trying so hard to get clicks to our site that we're forgetting that a lot of the search experience ends up on the SERP, and we can optimize there too.