Talk about what you’re selling

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Many people believe that radio is an “outdated” marketing tool and have chosen not to invest in radio advertising. As always, marketing choices in a company depend on many variables, but before deciding where to invest your advertising budget, have you looked at radio listening statistics?

In the first quarter of 2019 alone, the Tavolo degli Editori Radio (TER) estimated an average daily listener base of almost 35,000 people, with an average listening time of 200 minutes job seekers data per day: not bad for a tool now considered outdated, don't you think? If you think about it, there are several situations in which people find themselves listening to the radio every day: in the car, on the bus, in stores, while playing sports, in the waiting rooms of many professionals.


In short, a radio ad can help you reach many more people targeted with your products or services than you think! This, however, can happen as long as your radio advertising is structured in the right way: you must be able to capture the listener's attention and push him to take action . Today, therefore, I want to explain to you how to make your ad memorable and what are the most effective "calls to action" for your radio spot.