Boost Your Business with Email Marketing Automation
Posted: Thu Feb 13, 2025 5:24 am
Email is one of the most powerful tools your business has to build and retain a customer base.
For starters, your audience likes it. 51% of consumers say email is the way they prefer to be contacted by brands. That makes it more popular than any other channel.
Email also has a great Return on Investment (ROI). Every $1 invested in email marketing generates an average of $35 .
But creating and sending emails regularly is time-consuming, especially as your business grows.
To get the most out of your email marketing, you need to automate it.
Luckily, some tools make this task easier. This article will introduce email marketing automation, including how to do it and which platforms are best for the job.
What is email marketing automation?
Email marketing automation uses automated workflows to send the right email to the right person at the right time .
At its most basic, email marketing automation might mean russia whatsapp number data scheduling an email to be sent at a certain time. But email automation can do much more than that.
You can send one email or a whole series of emails based on a set of triggers. For example, you can send an email based on an action a user takes on your website.
Modern email marketing automation software takes a lot of manual work off your plate by simplifying:
Managing your subscriber list
Creating emails
Personalization of messages
A/B Testing
Analytics
Benefits of email marketing automation
We've already talked about the high ROI of email marketing and how consumers prefer to be contacted via email.
But why do you need to use an email marketing automation tool?
Here are some reasons.
For starters, your audience likes it. 51% of consumers say email is the way they prefer to be contacted by brands. That makes it more popular than any other channel.
Email also has a great Return on Investment (ROI). Every $1 invested in email marketing generates an average of $35 .
But creating and sending emails regularly is time-consuming, especially as your business grows.
To get the most out of your email marketing, you need to automate it.
Luckily, some tools make this task easier. This article will introduce email marketing automation, including how to do it and which platforms are best for the job.
What is email marketing automation?
Email marketing automation uses automated workflows to send the right email to the right person at the right time .
At its most basic, email marketing automation might mean russia whatsapp number data scheduling an email to be sent at a certain time. But email automation can do much more than that.
You can send one email or a whole series of emails based on a set of triggers. For example, you can send an email based on an action a user takes on your website.
Modern email marketing automation software takes a lot of manual work off your plate by simplifying:
Managing your subscriber list
Creating emails
Personalization of messages
A/B Testing
Analytics
Benefits of email marketing automation
We've already talked about the high ROI of email marketing and how consumers prefer to be contacted via email.
But why do you need to use an email marketing automation tool?
Here are some reasons.