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Find out what a commercial automation system does and check out 6 tips for applying it to B2B sales

Posted: Mon Dec 23, 2024 5:03 am
by seonajmulislam00
A commercial automation system is a digital transformation tool that has the power to transform your daily operations and, consequently, boost sales in the B2B environment. That's why many sales representatives and managers are already investing in it — because they know it's linked to success.

What will you see in this content?
Managing an automation system is essential to transform daily operations and boost sales in the B2B environment. It automates processes, increases agility and efficiency, and optimizes sales results, and is used by companies in various sectors;
In addition to integrating and standardizing business processes, business automation includes tools such as sales programs, B2B e-commerce platforms , ERPs and CRMs. This promotes cost reduction, reduces the time required for manual tasks and optimizes resources;
Commercial automation can be applied in several areas of the company, improving both sales growth and internal management. For example, this system organizes customer, inventory and sales data , products and teams, facilitating decision-making.
To have a commercial automation system in your representation, industry or distributor, test Mercos for free for 7 days and see in practice how we can help you!

What is a commercial automation system?
Commercial automation consists of implementing systems that automate processes, aiming at agility, increased productivity, efficiency and optimization of results in sales operations. Companies from various watsapp numbers B2B sectors use this strategy to improve their commercial performance, such as:

food;
parts;
fabrics;
pet;
or decoration.
What is the role of a commercial automation system?
Commercial automation operates through the application of technological solutions that optimize, integrate, standardize and streamline business processes.

This involves a variety of tools, such as sales programs , B2B e-commerce platforms, enterprise resource planning (ERP) systems, and customer relationship management (CRM) systems.

In general, its objective is to automate processes previously carried out manually, reducing the time required and optimizing resources.

How does business automation work?
Commercial automation can be applied in various areas of a company, with positive impacts on both increasing and improving sales, as well as internal management. In short, it is capable of organizing and optimizing commercial operations , offering a structured approach.

For example, a business automation system focused on B2B sales can perform the following tasks:

automate the issuance of orders and quotes, both in person and online;
segment and understand customer behavior patterns;
manage product and inventory information;
closely monitor sales teams and monitor their performance;
facilitate access to diverse commercial policies;
automate schedules and more.
Practical example
Imagine that you have purchased software for your distributor , industry or representation and entered data on customers, products and teams/representatives. From then on, you will have a tool that organizes, automates and simplifies daily processes .

Furthermore, this tool allows integration with other platforms, such as ERPs, further optimizing routines, such as day-to-day financial control, and providing valuable insights based on the data collected.

This way, sales representatives and managers can make decisions based on relevant information, identify business opportunities and improve the efficiency of B2B sales. With a tool like Mercos, you can:

hire the service;
enter data about your customers, products and team/representatives;
and now has an ally that organizes, automates and facilitates daily processes.

What are the benefits of investing in a commercial automation system?
Next, we will explore 5 advantages that a commercial automation platform can offer to your B2B sales operation in industries and distributors.

Improved efficiency
Sales automation streamlines tasks such as customer registration , sales funnel monitoring and personalized proposal generation. Therefore, it allows representatives and managers to focus on successfully selling to wholesalers and building relationships with customers.