Many people believe that contextual

[jarinislamfatema]

Advertising works only with the B2C option. AdButton specialists have repeatedly proven from their own experience that this is not the case. However, for contextual advertising in B2B to work to its full potential, there are many nuances - from selecting semantics to composing ads and calculating rates. Methods for collecting semantics in the B2B segment The main difference between key phrases in the B2B segment is low frequency, but high click rate. This is due to the specialized client base, which is quite narrow. Therefore, to determine the semantics, you need to find exactly those specific queries that are entered in order to buy your narrow-profile product.

The principle of contextual advertising is the Paraguay cell phone number list effectiveness of phrases that express the needs and plans of users. It is unlikely that people will search for “Buy equipment for a confectionery shop” or make similar requests without a specific need. The second step will be to separate target and non-target queries. You need to immediately separate phrases in which users are simply looking for some articles about the direction or about the product in general, without a plan to place an order for this product. Such user queries will only waste your advertising budget without bringing in any profit.

What exactly to select for semantics The semantics of B2B topics is the name of the product and its personal characteristics. For example, some online platforms provide the ability to set up advertising campaigns using the hypersegmentation method, this is their unique function. It is useful to identify all possible variations of the main keyword (meaning the product) with other phrases that indicate the characteristics and defining features of the product. These can be decisive for customers. There is a tendency that shows that often consumers do not name the product, but only indicate its main function, some parameter, characteristics, type.