Sephora and its makeup app
Posted: Wed Feb 12, 2025 10:40 am
There’s a reason why almost no one buys makeup products online: it’s impossible to make an informed decision without actually trying the products on. Sephora created an augmented reality experience (Virtual Artist App, powered by ModiFace) to ensure that Sephora app users can see what makeup products will look like through their phone’s camera. Users can also find out what tools or products they’ll need to apply certain products. Plus, Modiface’s augmented reality technology can show users the effects of months of skincare on their skin—an image they won’t find in-store.
5) A bus stop to remember
In 2014, Pepsi created an augmented reality colombia mobile database campaign at a London bus stop. The experience featured extraordinary elements such as UFOs, lions and flying saucers appearing inadvertently on the glass of the stop, creating the illusion that they were heading directly to Londoners. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. A video of the experience subsequently attracted over six million views on YouTube, making it one of the most viewed advertising campaigns on YouTube.
6) Walk the tightrope with Nicorette
Nicorette is a brand that makes therapeutic products for quitting nicotine addiction. Recently, it created a highly creative and inspiring augmented reality campaign. The augmented reality campaign took place at King's Cross Station in London and was based on a partnership with a slacklining instructor named David. It turns out that David used to be addicted to cigarettes and thanks to Nicorette, he was able to kick the habit in 2016 and take up extreme sports like tightrope walking. Nicorette then decided to offer commuters at King's Cross Station the chance to experience the thrill of being like David and being able to walk a tightrope.
5) A bus stop to remember
In 2014, Pepsi created an augmented reality colombia mobile database campaign at a London bus stop. The experience featured extraordinary elements such as UFOs, lions and flying saucers appearing inadvertently on the glass of the stop, creating the illusion that they were heading directly to Londoners. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. A video of the experience subsequently attracted over six million views on YouTube, making it one of the most viewed advertising campaigns on YouTube.
6) Walk the tightrope with Nicorette
Nicorette is a brand that makes therapeutic products for quitting nicotine addiction. Recently, it created a highly creative and inspiring augmented reality campaign. The augmented reality campaign took place at King's Cross Station in London and was based on a partnership with a slacklining instructor named David. It turns out that David used to be addicted to cigarettes and thanks to Nicorette, he was able to kick the habit in 2016 and take up extreme sports like tightrope walking. Nicorette then decided to offer commuters at King's Cross Station the chance to experience the thrill of being like David and being able to walk a tightrope.