we must ask ourselves: how can I help?
Posted: Wed Feb 12, 2025 10:30 am
Well, we see that you are one of those who want someone to make the decision for you.Communication in times of pandemic has been one of the main challenges of digital marketing in recent times. All sectors have had to adapt their strategies to the moment of crisis. Not referring in any way to the coronavirus and security measures gives an outdated view of the business. However, when referring to the pandemic, there is also the risk of trivializing a very important topic . Without a doubt, many have made that mistake in recent months. Therefore, a good business communication guide for this moment is to think about the 3 Hs : Help, Hope and Happiness. When we design a campaign, we have to ask ourselves if we are contributing any of these three things:
Help: from facilitating home deliveries, donating brazil mobile database basic necessities, maintaining care and safety measures, carrying out solidarity actions to support health personnel, freeing up access to paid content to help people stay at home. There are countless actions that companies have been taking to do their part in this exceptional situation. And everyone can do it: from the largest to the smallest structure. Maybe for a neighborhood coffee shop it is donating coffees to health personnel, for a telephone service it is offering more GB at no additional cost. Whatever our business,
Hope: As we all know, being isolated, not being able to see our loved ones and, in the worst case, losing them is very distressing. As the months go by, we are increasingly tired and losing our spirit. That is why messages of hope are more necessary than ever. Communications such as “we are in this together” and “we will see each other again soon” go a long way in lifting people’s spirits during this difficult time.
Help: from facilitating home deliveries, donating brazil mobile database basic necessities, maintaining care and safety measures, carrying out solidarity actions to support health personnel, freeing up access to paid content to help people stay at home. There are countless actions that companies have been taking to do their part in this exceptional situation. And everyone can do it: from the largest to the smallest structure. Maybe for a neighborhood coffee shop it is donating coffees to health personnel, for a telephone service it is offering more GB at no additional cost. Whatever our business,
Hope: As we all know, being isolated, not being able to see our loved ones and, in the worst case, losing them is very distressing. As the months go by, we are increasingly tired and losing our spirit. That is why messages of hope are more necessary than ever. Communications such as “we are in this together” and “we will see each other again soon” go a long way in lifting people’s spirits during this difficult time.