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Build a brand community

Posted: Wed Feb 12, 2025 6:43 am
by surovy113
What is it that keeps your long-term customers coming back? Is it your customer service , your team members, or your product? The easiest way to measure that stickiness factor is through your Net Promoter Score (NPS).

NPS is one of the most important metrics for businesses. Net Promoter Score is the global standard for businesses to measure, understand, and improve customer experience. NPS is a simple way to get customer feedback on your brand and understand how likely customers are to recommend your organization to friends, family, and colleagues.

network-promoter-graph-and-formula

Tools like Jotform Survey Maker, SurveyMonkey, AskNicely, and ZenDesk allow you to regularly survey your customer base to see what’s working and what’s not. Analyze your customer base – What are their experiences? What changes would they like to see? Will it help you create a better customer experience and build loyalty?

Speed ​​up the registration process
First impressions matter, and the best way to make a great first impression on your customers is to provide them with a memorable onboarding experience .

You can easily do this by customizing the sign-up experience for each customer. Start with a welcome email shareholder database that addresses each customer by name and tells them how much you look forward to working with them. This will make your customers feel valued and appreciated, and is the foundation for building brand loyalty.

While sending a welcome email is essential, it doesn’t stop there. You also need to maintain consistent communication throughout the onboarding process. Keep your lines of communication open and let customers know that you are always available for support.


One of the best ways to increase brand loyalty is to make customers feel like they are part of something bigger. Build a brand community where customers can interact with each other and your brand. This fosters a sense of belonging.

You can create an online forum where you offer exclusive content, access to events, and product promotions to your loyal customers. Social media platforms like Facebook groups, Reddit, or Telegram channels are good for online communities.

Apple is an example of a brand that uses communities to build brand loyalty. It provides support through the Apple Community where users can share tips, tricks, and experiences using Apple products.