Your site is not mobile-friendly
Posted: Wed Feb 12, 2025 6:32 am
A current design will make your website look trustworthy. It’s a solid indicator that you’re offering relevant information. It also helps visitors navigate your site.
Check out two examples below. The first is how Nike.com emerged in 2000.
Nike Web Design 2000
Image via Web Design Museum
This example gives you a good idea of how an outdated design can confuse and repel a visitor, resulting in a high bounce rate.
The navigation is on the left rail and there's a hard-to-read image in the background. There's no obvious search function paytm database here and it's not clear what the images at the top are for.
Now here is the current layout of the Nike homepage.
Nike's current web navigation design
Image via Nike
Much better, right?
The navigation bar will immediately take you to the Nike product categories. The search box is in the top right where you would expect it to be. The large hero image with a bold CTA is exactly what you would expect .
First, you need to know that before visitors can find you, your mobile site is ranked by Google before your desktop site.
Why? Because by April 2024, there will be 5.65 billion unique mobile users worldwide, according to a marketing report from Hubspot. What's more, there are 7.2 billion mobile connections associated with smartphones.
It's no wonder Google prioritizes mobile.
Mobile users worldwide
Image via Hubspot
If you've ever been on a website that isn't optimized for mobile devices , you know how frustrating it can be . You'll have to deal with cropped text, elements that appear off-screen, and slow page load times.
In fact, Google says that if visitors don't find what they're looking for on your mobile website, more than half of them will leave, likely within the first five seconds.
To avoid this problem, it is important to implement key principles for effective mobile app UX. This ensures a smooth and enjoyable mobile user experience for your visitors.
Check out two examples below. The first is how Nike.com emerged in 2000.
Nike Web Design 2000
Image via Web Design Museum
This example gives you a good idea of how an outdated design can confuse and repel a visitor, resulting in a high bounce rate.
The navigation is on the left rail and there's a hard-to-read image in the background. There's no obvious search function paytm database here and it's not clear what the images at the top are for.
Now here is the current layout of the Nike homepage.
Nike's current web navigation design
Image via Nike
Much better, right?
The navigation bar will immediately take you to the Nike product categories. The search box is in the top right where you would expect it to be. The large hero image with a bold CTA is exactly what you would expect .
First, you need to know that before visitors can find you, your mobile site is ranked by Google before your desktop site.
Why? Because by April 2024, there will be 5.65 billion unique mobile users worldwide, according to a marketing report from Hubspot. What's more, there are 7.2 billion mobile connections associated with smartphones.
It's no wonder Google prioritizes mobile.
Mobile users worldwide
Image via Hubspot
If you've ever been on a website that isn't optimized for mobile devices , you know how frustrating it can be . You'll have to deal with cropped text, elements that appear off-screen, and slow page load times.
In fact, Google says that if visitors don't find what they're looking for on your mobile website, more than half of them will leave, likely within the first five seconds.
To avoid this problem, it is important to implement key principles for effective mobile app UX. This ensures a smooth and enjoyable mobile user experience for your visitors.