B2B Benchmarks for Email Marketing
Posted: Wed Feb 12, 2025 6:03 am
When your mailing is opened by how many people from your mailing list has a decisive influence on the success and comparability of the measures. You should definitely keep an eye on the following key figures in B2B email marketing.
The opening rate
It shows the ratio between delivered emails senegal phone number list and recipients who opened the mailing in percentage terms. In B2B, the average opening rate is 25%. A top value is 35% and more.
The response rate
It indicates how many of the recipients responded to the mailing. A good response rate is between 10 and 15%.
The article from our email marketing partner Inxmail goes even deeper and takes a closer look at the key figures in the area of email marketing .
The cancellation rate
The unsubscribe rate indicates the percentage of recipients who unsubscribed from your mailings using the unsubscribe link. The average in the B2B industry is around 1%.
Important B2B Benchmarks for Websites
The website is your flagship. Defined key figures show whether it is performing well. The following key figures are crucial for B2B websites:
The opening rate
It shows the ratio between delivered emails senegal phone number list and recipients who opened the mailing in percentage terms. In B2B, the average opening rate is 25%. A top value is 35% and more.
The response rate
It indicates how many of the recipients responded to the mailing. A good response rate is between 10 and 15%.
The article from our email marketing partner Inxmail goes even deeper and takes a closer look at the key figures in the area of email marketing .
The cancellation rate
The unsubscribe rate indicates the percentage of recipients who unsubscribed from your mailings using the unsubscribe link. The average in the B2B industry is around 1%.
Important B2B Benchmarks for Websites
The website is your flagship. Defined key figures show whether it is performing well. The following key figures are crucial for B2B websites: