List of 23 Ecommerce Optimization Best Practices to Increase Conversion Rates
Posted: Wed Feb 12, 2025 5:58 am
Now that we’ve covered some of the basics of eCommerce optimization, let’s turn our attention to what it looks like in a real-world marketing strategy. What can you do to optimize your conversion rates and increase sales?
1. Use a Good Cart Abandonment Software Program
Ecommerce website optimization often involves tracking data and implementing automation. These two aspects come together to help you better understand your audience .
Cart abandonment software helps reduce cart abandonment rates and bring back people who may have left your website for any reason.
For example, let's say a visitor fills a cart full of products in your eCommerce store. Then they abandon the cart halfway linkedin database through the checkout process.
That person then receives an email: "You forgot your stuff! It's still here for you." Something like that.
Now the consumer has another option to return to the cart and complete checkout.
People abandon carts for a variety of reasons. They may have an urgent meeting to attend, or they may be frustrated by the number of form fields they have to fill out . Bringing them back can increase conversion rates.
2. Offer free shipping and increase ecommerce conversion rates
One of the main objections to ordering online is paying for shipping. Since shipping costs often amount to half or more of a small purchase price, driving to a local store makes more sense.
You can counter this objection by offering free shipping. It’s an easy way to increase conversions and generate more revenue.
Simply adding an exit popup or a top bar will let your visitors know about your free shipping offer. That way, there's no doubt they'll see it.
1. Use a Good Cart Abandonment Software Program
Ecommerce website optimization often involves tracking data and implementing automation. These two aspects come together to help you better understand your audience .
Cart abandonment software helps reduce cart abandonment rates and bring back people who may have left your website for any reason.
For example, let's say a visitor fills a cart full of products in your eCommerce store. Then they abandon the cart halfway linkedin database through the checkout process.
That person then receives an email: "You forgot your stuff! It's still here for you." Something like that.
Now the consumer has another option to return to the cart and complete checkout.
People abandon carts for a variety of reasons. They may have an urgent meeting to attend, or they may be frustrated by the number of form fields they have to fill out . Bringing them back can increase conversion rates.
2. Offer free shipping and increase ecommerce conversion rates
One of the main objections to ordering online is paying for shipping. Since shipping costs often amount to half or more of a small purchase price, driving to a local store makes more sense.
You can counter this objection by offering free shipping. It’s an easy way to increase conversions and generate more revenue.
Simply adding an exit popup or a top bar will let your visitors know about your free shipping offer. That way, there's no doubt they'll see it.