Account Based Marketing in B2B: Is Inbound Marketing Dead Now?
Posted: Wed Feb 12, 2025 5:55 am
In addition to classic inbound marketing measures, more and more B2B providers are also using account-based marketing. As a unique B2B marketing approach, account-based marketing is characterized by consistent customer orientation. The ideal customer profile is gradually replacing the established buyer persona in terms of importance. But what is it actually, what types are there and for which B2B providers is it worthwhile? What challenges does account-based marketing bring with it? And above all: what is new about account-based marketing?
Account Based Marketing (ABM) is an efficient macedonia phone number list strategy not only for B2B providers with very large target accounts
ABM is practiced in different forms
It combines aspects of inbound marketing, lead management and key account management
The changed collaboration between marketing and sales requires structural changes, also in B2B
The differences between Account Based Marketing (ABM) and Inbound Marketing are often described using a metaphor: while inbound marketing casts a net in which hopefully some of the coveted fish get caught, ABM is a spear that is aimed specifically at the fattest fish.
Account-based marketing is a strategic approach in B2B marketing in which accounts, i.e. individual companies or small groups of similar target companies, are viewed as an independent market. The accounts are addressed with individualized campaigns that are precisely tailored to their needs.
Account Based Marketing (ABM) is an efficient macedonia phone number list strategy not only for B2B providers with very large target accounts
ABM is practiced in different forms
It combines aspects of inbound marketing, lead management and key account management
The changed collaboration between marketing and sales requires structural changes, also in B2B
The differences between Account Based Marketing (ABM) and Inbound Marketing are often described using a metaphor: while inbound marketing casts a net in which hopefully some of the coveted fish get caught, ABM is a spear that is aimed specifically at the fattest fish.
Account-based marketing is a strategic approach in B2B marketing in which accounts, i.e. individual companies or small groups of similar target companies, are viewed as an independent market. The accounts are addressed with individualized campaigns that are precisely tailored to their needs.