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I found David Mayhem’s comments

Posted: Wed Feb 12, 2025 5:32 am
by kexej28769@nongnue
Why spend your time on these activities? In addition to the potential relevance boost you get from additional content, you’re also sending valuable engagement signals. Regularly logging into your listing and providing content shows Google that you’re an active and engaged business owner who cares about your listing, and local search experts speculate that this is also providing ranking benefits. There’s another engagement angle here: user engagement. Provide more content to engage with users and they’ll spend more time clicking around your listing and sending Google these helpful behavioral signals.

Reviews on the rise.
Review signals have also seen a steady increase in importance over the past year.



Review signals were 10.8% in 2015, so in the last 3 years, usa number data seen a 43% increase in the importance of review signals:



Many practitioners spoke about the benefits they are seeing from investing in reviews. on reviews particularly noteworthy. When asked “What are some strategies/tactics that are working particularly well for you right now?”, he responded:

“In the search results I see regularly, I see reviews playing a bigger and bigger role. Just as citations have become table stakes over the past two years, reviews now appear to be on their way to becoming table stakes as well. In mid-to-large metro areas, even industries where a 3-pack ranking would have been possible with a handful of reviews or no reviews at all now feature businesses with at least dozens of reviews – and many in the past few months, which speaks to the importance of a steady stream of feedback.”