Above all, companies need to make better
Posted: Wed Feb 12, 2025 5:19 am
In addition to the classic tools for evaluating the KPIs of websites (e.g. Google Analytics), shops (e.g. Econda), social media (e.g. Facelift) and email (e.g. Inxmail), the possibilities offered by marketing automation tools (e.g. Salesforce) or CRM tools (e.g. Microsoft Dynamics 365) are becoming increasingly important.
Image source: creative360, topic "Data driven Marketing"
Since marketing has been evolving from mass communication to jordan phone number list personalized, authentic and differentiated target group communication for many years, data-driven marketing is essential. The development of 3rd party cookies to 1st party cookies is another driving force as to why the collection, evaluation and use of data by B2B companies themselves is becoming increasingly important.
Data-driven marketing is needed to create and display content and ads that are tailored to your needs and to continually improve the user experience in digital media (especially websites, shops, blogs, social media, email). use of their data collection and marketing tools or to introduce and use the appropriate tools.
Trend #3: Social Media Marketing
It has taken around 10 years and a pandemic since our study on "Social Media Marketing in B2B" for social media to play a major role in the digital marketing mix. While in 2010 the focus was mainly on search engine marketing (SEO/SEA) and email marketing, we are observing that social media marketing is overtaking the previously mentioned online marketing disciplines .
Consistent, up-to-date, emotional and authentic communication via social media is essential for leading B2B brands. They are already investing in ongoing social media marketing to increase brand reach and generate leads for sales.
Image source: creative360, topic "Data driven Marketing"
Since marketing has been evolving from mass communication to jordan phone number list personalized, authentic and differentiated target group communication for many years, data-driven marketing is essential. The development of 3rd party cookies to 1st party cookies is another driving force as to why the collection, evaluation and use of data by B2B companies themselves is becoming increasingly important.
Data-driven marketing is needed to create and display content and ads that are tailored to your needs and to continually improve the user experience in digital media (especially websites, shops, blogs, social media, email). use of their data collection and marketing tools or to introduce and use the appropriate tools.
Trend #3: Social Media Marketing
It has taken around 10 years and a pandemic since our study on "Social Media Marketing in B2B" for social media to play a major role in the digital marketing mix. While in 2010 the focus was mainly on search engine marketing (SEO/SEA) and email marketing, we are observing that social media marketing is overtaking the previously mentioned online marketing disciplines .
Consistent, up-to-date, emotional and authentic communication via social media is essential for leading B2B brands. They are already investing in ongoing social media marketing to increase brand reach and generate leads for sales.