Use search engine optimization to increase organic site traffic
Posted: Wed Feb 12, 2025 4:02 am
For example, some people would prefer to read information. Others prefer to watch videos or listen to audio.
The key to generating B2B leads with content is to add calls to action that encourage people to take the next step, regardless of the type of content you create.
For example, Hello Bar uses CTAs at the end of blog posts and in the right sidebar to generate high-quality leads from blog traffic. Here’s an example.
Hello Bar blog CTA example
Image via Hello, Bar
Search engine optimization (SEO) is essential for attracting organic traffic from search engines like Google. Unlike paid channels like PPC or social advertising, getting organic traffic is free.
Optimize every piece of content you distribute. Do keyword research, write a descriptive headline, organize fantuan database your article with H-level subheadings, and add alt text to your images.
But SEO is only part of it. You also need to create content that your target audience is interested in.
As mentioned above, keyword research can help. Visit a website like Ubersuggest and enter keywords related to your industry.
Optimize your content for search engines
After you press “LOOK UP,” you will get a lot of data related to the original keyword as well as related keywords.
Optimize your content for search engines
High-volume keywords indicate a high level of interest. Focus on these to ensure you are delivering content that will be valuable to your audience.
3. Create irresistible lead magnets
Create irresistible lead magnets
A lead magnet is a piece of content or resource that you use to entice people to provide their personal information. In other words, you exchange a valuable resource for something you want, such as the user's email address.
The best lead magnets offer value far beyond what you could post on your blog. Ideally, they are immediately useful to your target audience.
The key to generating B2B leads with content is to add calls to action that encourage people to take the next step, regardless of the type of content you create.
For example, Hello Bar uses CTAs at the end of blog posts and in the right sidebar to generate high-quality leads from blog traffic. Here’s an example.
Hello Bar blog CTA example
Image via Hello, Bar
Search engine optimization (SEO) is essential for attracting organic traffic from search engines like Google. Unlike paid channels like PPC or social advertising, getting organic traffic is free.
Optimize every piece of content you distribute. Do keyword research, write a descriptive headline, organize fantuan database your article with H-level subheadings, and add alt text to your images.
But SEO is only part of it. You also need to create content that your target audience is interested in.
As mentioned above, keyword research can help. Visit a website like Ubersuggest and enter keywords related to your industry.
Optimize your content for search engines
After you press “LOOK UP,” you will get a lot of data related to the original keyword as well as related keywords.
Optimize your content for search engines
High-volume keywords indicate a high level of interest. Focus on these to ensure you are delivering content that will be valuable to your audience.
3. Create irresistible lead magnets
Create irresistible lead magnets
A lead magnet is a piece of content or resource that you use to entice people to provide their personal information. In other words, you exchange a valuable resource for something you want, such as the user's email address.
The best lead magnets offer value far beyond what you could post on your blog. Ideally, they are immediately useful to your target audience.