Optimize your strategies (CRO)
Posted: Wed Feb 12, 2025 3:56 am
In this partnership, they will be able to exchange recommendations, reducing the customer acquisition cost for both companies and increasing business opportunities. Partnerships can also help in content creation, lead generation (through co-marketing) and much more.
7. Know (and use) the 80/20 rule
The 80/20 rule is also known as the Pareto principle. The theory says that 20% of your efforts should be responsible for producing 80% of your results.
In business, this can be applied in a number of ways. An example of how to apply this rule is by making 20% of your customers responsible for 80% of your revenue.
The lower your customer acquisition cost, the higher your business profits.
When we think about acquiring new customers, we need to understand where those who generate investor data the majority of your revenue came from. Those customers who represent 20% need to be analyzed so that communication objectives can be redirected and you can win over more and more customers with a higher profitability potential.
The advice is to analyze 20% of your company's most loyal and representative clients and understand what their needs are and how the hiring process was. Based on that, restructure your company's actions to win over more and more consumers with that profile: they tend to be clients with a higher investment value and who are more of a fit with your company.
8.
One of the advantages of digital marketing is the possibility of constantly analyzing the metrics and results of the actions being executed. One way to reduce the cost of customer acquisition is to optimize the strategies being carried out.
Periodic analysis will help you understand which strategies are yielding the most results and which ones do not justify the efforts. With this data in hand, you will be able to identify where your strategies need to be reorganized, where the communication focuses are and where to direct greater investments.
Find out where your customers with the lowest acquisition cost are coming from and try to optimize your strategies to reach more and more people that way.
7. Know (and use) the 80/20 rule
The 80/20 rule is also known as the Pareto principle. The theory says that 20% of your efforts should be responsible for producing 80% of your results.
In business, this can be applied in a number of ways. An example of how to apply this rule is by making 20% of your customers responsible for 80% of your revenue.
The lower your customer acquisition cost, the higher your business profits.
When we think about acquiring new customers, we need to understand where those who generate investor data the majority of your revenue came from. Those customers who represent 20% need to be analyzed so that communication objectives can be redirected and you can win over more and more customers with a higher profitability potential.
The advice is to analyze 20% of your company's most loyal and representative clients and understand what their needs are and how the hiring process was. Based on that, restructure your company's actions to win over more and more consumers with that profile: they tend to be clients with a higher investment value and who are more of a fit with your company.
8.
One of the advantages of digital marketing is the possibility of constantly analyzing the metrics and results of the actions being executed. One way to reduce the cost of customer acquisition is to optimize the strategies being carried out.
Periodic analysis will help you understand which strategies are yielding the most results and which ones do not justify the efforts. With this data in hand, you will be able to identify where your strategies need to be reorganized, where the communication focuses are and where to direct greater investments.
Find out where your customers with the lowest acquisition cost are coming from and try to optimize your strategies to reach more and more people that way.