Pardot Agency vs. Freelance Consultant: Your Options Explained
Posted: Mon Dec 23, 2024 4:41 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Type pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to freelancer’ and the number of results jumps to more than 430,000. As if getting to grips with Pardot wasn’t testing enough, finding external support comes with its own challenges!
You might be thinking, what’s the difference between hiring a Pardot agency and a freelance consultant? Surely the title is just a technicality.
Well, there are quite a few nuances actually. It’s no ig database that one is better than the other necessarily, just that the option you choose needs to fit the best with your business.
Choosing the wrong option could mean you spend time recruiting a partner that can’t fully serve you and your team, or that you end up paying high-budget retainer fees that you don’t necessarily need.
Let’s run through each of the options and their subtle difference, so you can decide which is right for you.
The differences between a Pardot agency and a freelance consultant explained
Pardot agency or freelancer set up
Option 1: Pardot agency
An agency is typically a team of two or more people, who have either banded together or been recruited for their specialist skills, in order to handle a large client base under one single brand name.
When you work with an agency, you will likely have multiple people involved in your projects and campaigns. These could include multiple Consultants, the Managing Director, or Founder your Account Director and/or Manager, a junior member of staff like an Associate or Executive, and various tech team members like developers and designers.
The good thing about this setup is that you are getting lots of brains involved in your marketing automation activity. This can be a positive if you have a particularly mammoth account or need intense and very involved resource.
While there is a selection of agencies that solely provide Pardot automation services, you will likely find that most title themselves broadly as marketing automation agencies’ and work with businesses using a wide range of software, which might include Pardot.
This can mean that your typical marketing automation agency team is stretched across multiple platforms and under pressure to stay up to date across the board. You know as well as me that marketing software is constantly evolving and that’s certainly the case with Pardot. The team are always making improvements and updates so it’s important to be able to know when these happen and put new approaches into practice.
Type pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to freelancer’ and the number of results jumps to more than 430,000. As if getting to grips with Pardot wasn’t testing enough, finding external support comes with its own challenges!
You might be thinking, what’s the difference between hiring a Pardot agency and a freelance consultant? Surely the title is just a technicality.
Well, there are quite a few nuances actually. It’s no ig database that one is better than the other necessarily, just that the option you choose needs to fit the best with your business.
Choosing the wrong option could mean you spend time recruiting a partner that can’t fully serve you and your team, or that you end up paying high-budget retainer fees that you don’t necessarily need.
Let’s run through each of the options and their subtle difference, so you can decide which is right for you.
The differences between a Pardot agency and a freelance consultant explained
Pardot agency or freelancer set up
Option 1: Pardot agency
An agency is typically a team of two or more people, who have either banded together or been recruited for their specialist skills, in order to handle a large client base under one single brand name.
When you work with an agency, you will likely have multiple people involved in your projects and campaigns. These could include multiple Consultants, the Managing Director, or Founder your Account Director and/or Manager, a junior member of staff like an Associate or Executive, and various tech team members like developers and designers.
The good thing about this setup is that you are getting lots of brains involved in your marketing automation activity. This can be a positive if you have a particularly mammoth account or need intense and very involved resource.
While there is a selection of agencies that solely provide Pardot automation services, you will likely find that most title themselves broadly as marketing automation agencies’ and work with businesses using a wide range of software, which might include Pardot.
This can mean that your typical marketing automation agency team is stretched across multiple platforms and under pressure to stay up to date across the board. You know as well as me that marketing software is constantly evolving and that’s certainly the case with Pardot. The team are always making improvements and updates so it’s important to be able to know when these happen and put new approaches into practice.