Create an organized editorial plan
Posted: Wed Feb 12, 2025 3:23 am
5. Know the concept of sales funnel and create content for each stage
The funnel is divided into:
Top of the funnel: People in the discovery stage, looking for initial information.
Middle of the funnel: Users who already recognize their problem and are analyzing solutions.
Bottom of the funnel: Ready to buy, just need one last push.
6. Understand the customer's purchasing journey
Knowing how your customer transitions from curious to buyer helps you align your content with each phase of the process.
See also:
Kanban: Discover the Method that Optimizes the Organization
A good editorial plan includes uk cell phone number list topics, dates and those responsible for maintaining consistency in content publication.
8. Generate interesting and quality content
None of this works if the content isn't relevant or engaging. Go for texts, infographics, videos and more.
9. Optimize your content for SEO
Include keywords that are relevant to your industry. This increases your chances of appearing in searches.
10. Establish metrics to measure performance
Monitor visits, time on page, conversion rates and other indicators to adjust your strategies as needed.
11. Perform A/B tests to experiment with your content
Testing different versions of the same content will allow you to identify what works best with your audience.
The funnel is divided into:
Top of the funnel: People in the discovery stage, looking for initial information.
Middle of the funnel: Users who already recognize their problem and are analyzing solutions.
Bottom of the funnel: Ready to buy, just need one last push.
6. Understand the customer's purchasing journey
Knowing how your customer transitions from curious to buyer helps you align your content with each phase of the process.
See also:
Kanban: Discover the Method that Optimizes the Organization
A good editorial plan includes uk cell phone number list topics, dates and those responsible for maintaining consistency in content publication.
8. Generate interesting and quality content
None of this works if the content isn't relevant or engaging. Go for texts, infographics, videos and more.
9. Optimize your content for SEO
Include keywords that are relevant to your industry. This increases your chances of appearing in searches.
10. Establish metrics to measure performance
Monitor visits, time on page, conversion rates and other indicators to adjust your strategies as needed.
11. Perform A/B tests to experiment with your content
Testing different versions of the same content will allow you to identify what works best with your audience.