Hide your exit windows from existing subscribers
Posted: Tue Feb 11, 2025 9:57 am
In this example, we used two different background colors and the same text color. Which one stands out the most?
You probably answered the latter. The words are more clearly defined on a lighter background. It would work the same if we reversed the foreground and background colors—pale words on a dark background.
The more contrast you get, the better.
Here's another example, this one related to color contrast:
Use of colors and brightness, contrast 2
In this case, we have one CTA button with a blue on blue color scheme. In the second CTA, we used dark orange job seekers database against light blue.
The second one has much more contrast. It's easy to know to look at the words in the CTA.
We’ve talked before about how important it is to avoid annoying your website visitors. If people feel irritated, they will associate that emotion with your brand.
That's not good news. And it's probably happened to you before.
Maybe you like websites where you buy certain products, but you're always bombarded with the exact same pop-up. You've become blind to the content, but having to click that "X" every time is annoying.
One way to avoid annoying visitors is to not show them pop-ups they don't need. For example, a visitor who has already subscribed to your email list probably doesn't want to see an exit pop-up advertising your list every time they leave your site.
Through Hello Bar, you can use targeting rules to hide your exit popups from people who wouldn't be interested in them, such as subscribers in an email signup popup.
Consider using the Hello Bar cookie feature, which only shows users an exit popup after a certain number of visits (e.g. every seven visits). Once someone takes the action you want them to take, you can set the cookie success duration to 0 so they don't see it again.
While this isn't a solution, it can further personalize you and avoid creating unpleasant feelings among your website visitors. Establishing a positive relationship with potential customers is the first step to building trust and brand loyalty.
20. Find out what the visitor wants
We mentioned visitor intent above. It deserves another mention because it is perhaps one of the most important elements when setting up pop-ups.
For example, let's say a visitor finds one of your blog posts through organic search. It's an educational article with instructions and lots of advice. The visitor starts to leave.
What can you conclude from this experience? The visitor was probably searching for information and now that they have finished the article, the person is ready to move on.
In this case, you can display an exit pop-up that suggests related articles, keeping the visitor on your site and exposing them to your brand for future sales and loyalty.
You probably answered the latter. The words are more clearly defined on a lighter background. It would work the same if we reversed the foreground and background colors—pale words on a dark background.
The more contrast you get, the better.
Here's another example, this one related to color contrast:
Use of colors and brightness, contrast 2
In this case, we have one CTA button with a blue on blue color scheme. In the second CTA, we used dark orange job seekers database against light blue.
The second one has much more contrast. It's easy to know to look at the words in the CTA.
We’ve talked before about how important it is to avoid annoying your website visitors. If people feel irritated, they will associate that emotion with your brand.
That's not good news. And it's probably happened to you before.
Maybe you like websites where you buy certain products, but you're always bombarded with the exact same pop-up. You've become blind to the content, but having to click that "X" every time is annoying.
One way to avoid annoying visitors is to not show them pop-ups they don't need. For example, a visitor who has already subscribed to your email list probably doesn't want to see an exit pop-up advertising your list every time they leave your site.
Through Hello Bar, you can use targeting rules to hide your exit popups from people who wouldn't be interested in them, such as subscribers in an email signup popup.
Consider using the Hello Bar cookie feature, which only shows users an exit popup after a certain number of visits (e.g. every seven visits). Once someone takes the action you want them to take, you can set the cookie success duration to 0 so they don't see it again.
While this isn't a solution, it can further personalize you and avoid creating unpleasant feelings among your website visitors. Establishing a positive relationship with potential customers is the first step to building trust and brand loyalty.
20. Find out what the visitor wants
We mentioned visitor intent above. It deserves another mention because it is perhaps one of the most important elements when setting up pop-ups.
For example, let's say a visitor finds one of your blog posts through organic search. It's an educational article with instructions and lots of advice. The visitor starts to leave.
What can you conclude from this experience? The visitor was probably searching for information and now that they have finished the article, the person is ready to move on.
In this case, you can display an exit pop-up that suggests related articles, keeping the visitor on your site and exposing them to your brand for future sales and loyalty.